Product Mix of Dabur

Banaras Hindu University

Faculty of Commerce

Assignment Product Mix of Dabur India Ltd.

Submitted To Submitted By
Mr. Alok Rai Sanjeev Kumar Patel MFM Ist Semester

Type Public (NSE, BSE) Industry Health Care, Food Founded 1884 Founder(s) Dr. S K Burman Headquarters Dabur Tower, Kaushambi, Sahibabad, Ghaziabad - 201010 (UP), India Area served Worldwide Chairman Dr. Anand Burman CEO Mr. Sunil Duggal Products Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real Net income (INR) 425 Crore (2008-09) Total assets (INR) 559 crore (2008-09) Employees 3000 (Approx.) [1] Divisions Dabur Nepal Pvt Ltd (Nepal),
Dabur Egypt Ltd (Egypt),
Asian Consumer Care (Bangladesh),
Asian Consumer Care (Pakistan),
African Consumer Care (Nigeria),
Naturelle LLC (Ras Al Khaimah-UAE),
Weikfield International (UAE), and
Jaquline Inc. (USA). Subsidiaries Dabur International,
Fem Care Pharma, newu Website Dabur.com Product Mix A product mix (also called a product assortment) is the set of all products and items a particular seller offers for sell. A product mix consists of various product lines. The consume care portfolio of Dabur consists of skin care, hair care and home care products. In each these categories, the company has different brands and variants. A company’s product mix has a certain width, length, depth and consistency. Dabur Product-Mix Width CHD Personal and Home Care Foods Product-Line &
Length

* The width of a product mix refers to how many different product lines the company carries. * The length of a product mix refers to the total