Product Placement In Gone Girl

In the movie, “Gone Girl”, the product placement was pretty obvious at times. The audience of this movie is mostly aimed at adult females, so the product placement seemed to be mostly brands that adult females would enjoy. Three specific products that would change people’s attitudes about the brands in the movie are the Dreyers’ ice cream carton, Diet Coke, and Dunkin Donuts coffee cup. When Nick is upset that things aren’t going well, he eats Dreyers’ ice cream right out of the carton. Although, it is typical in most movies to see the woman sitting down depressed, eating ice cream out of a carton, the main character is a man, so, the movie tried to aim the product placement of the ice cream carton towards adult women by showing a man doing