Product Placement in Man of Steel
PRODUCT PLACEMENT IN MAN OF STEEL
What is Product Placement?
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media.
Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.
About the Movie ‘The Man of Steel’
Man of Steel is a film based on the origins of Superman. Directed by Zack Snyder, produced by Christopher Nolan, and starring Henry Cavill as the title character, the film was released on June 14, 2013
Plot: The planet Krypton faces imminent destruction due to its unstable core, the result of depleting Krypton's natural resources. The ruling council is deposed by the planet's military commander General Zod and his followers during a coup d'état. Knowing that the use of artificial population control has ruined their civilization, scientist Jor-El and his wife Lara launch their newborn son Kal-El, the first naturally born Kryptonian child in centuries, on a spacecraft to Earth after infusing his cells with a genetic codex of the entireKryptonian race. After Zod murders Jor-El, he and his followers are captured and exiled to the Phantom Zone. However, they are indirectly freed after Krypton explodes.
Kal-El's ship lands in Smallville, a small town in Kansas. He is raised as the adopted son of Jonathan and Martha Kent, who name him Clark. Clark's Kryptonian physiology affords him superhuman abilities on Earth, which initially cause him confusion and ridicule. He gradually learns to harness his powers and uses them to help others. After revealing to a teenage Clark that he is an alien, Jonathan warns him not to use his powers in public out of concern that he will be rejected by society. Several
What is Product Placement?
An advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media.
Product placements are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.
About the Movie ‘The Man of Steel’
Man of Steel is a film based on the origins of Superman. Directed by Zack Snyder, produced by Christopher Nolan, and starring Henry Cavill as the title character, the film was released on June 14, 2013
Plot: The planet Krypton faces imminent destruction due to its unstable core, the result of depleting Krypton's natural resources. The ruling council is deposed by the planet's military commander General Zod and his followers during a coup d'état. Knowing that the use of artificial population control has ruined their civilization, scientist Jor-El and his wife Lara launch their newborn son Kal-El, the first naturally born Kryptonian child in centuries, on a spacecraft to Earth after infusing his cells with a genetic codex of the entireKryptonian race. After Zod murders Jor-El, he and his followers are captured and exiled to the Phantom Zone. However, they are indirectly freed after Krypton explodes.
Kal-El's ship lands in Smallville, a small town in Kansas. He is raised as the adopted son of Jonathan and Martha Kent, who name him Clark. Clark's Kryptonian physiology affords him superhuman abilities on Earth, which initially cause him confusion and ridicule. He gradually learns to harness his powers and uses them to help others. After revealing to a teenage Clark that he is an alien, Jonathan warns him not to use his powers in public out of concern that he will be rejected by society. Several