Product Planning Hair Oil

Table of Content

| Content Name | Page Number |
|Executive Summary |2 |
|Current Marketing Situation |3 |
|Opportunity and Issue analysis |5 |
|Objectives |5 |
|Marketing strategy |6 |
|Action program |7 |
|Financial Projection |8 |
|Implementation and control |9 |

Executive Summary

Who else wants healthy and beautiful hair? The Bangladeshi women traditionally use coconut, mustard and herbal oil to their hair. Using oil makes hair strong, silky and looks good. The market is served by some companies with their renowned brands such as Lalbag Haas Marka Narikel Tel, Jui, Parachute, Keya hair oil etc.

This is a highly attractive market. Garnier has decided to launch new hair oil in the market that will make the hair dandruff free and reduce hair loss. This new product will be launched under the new brand Jadu hare care solution. Jadu will be the ultimate solution for your health and dry hear.

Only we will try to realize the need of your hair and offers total care to the perfumed non-coconut oil users. Jadu will be the best quality refined coconut oil that makes your hair