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Product Services and Innovations

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Product Services and Innovations
27/08/2013

Welcome


Dr. Hafizul Islam





Unit coordinator & Lecturer
Room: A531. Footscray Park
Phone: 99194616
Email: hafizul.islam@vu.edu.au

Welcome to BHO2259
Product and Services Innovations
Dr. Hafizul Islam

BHO2259

About Product and Services Innovations (PSI)


Development, innovation and commercialization of new products and services is crucial


About Product and Services Innovations (PSI)


New products and services are developed
Existing products are revised and innovated
Explore new market opportunities
Exploit existing market opportunities

Three core areas/sections will be taught in this unit






Innovation management Technology & knowledge management New product development Chapter 1

Chapter 6

Chapter 11

Chapter 2



Chapter 7

Chapter 12

Chapter 3

Chapter 8

Chapter 13

Chapter 5

Chapter 9

Chapter 14

Chapter 10

Chapter 15

So we will need to understand about




New product development process
How knowledge and R&D is managed within firms
How innovation is managed and practiced within firms

Chapter 16
BHO2259

About Product and Services Innovations (PSI)


PSI will be applied learning






BHO2259

About Product and Services Innovations (PSI)


Analysis of real world business cases, examples, etc.
New product development strategy analysis of best practice organizations Assessment of marketing strategies of best practice organizations Problem solving , analytical thinking and team work
Application of theoretical frameworks to real world case scenarios Lectures







Tutorials





BHO2259

Will focus on the chapters contents
Presentations, class discussions, case examples etc.
Attendance will be taken
Missing lectures will weaken your understanding of the core topics and hence will impact on your assessments and final exam
Presentation, discussion and
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