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Producto - Gatorade
GATORADE

¿Que es Gatorade?

Gatorade es una bebida no gasificada comercializada por Quaker Oats Company, una división de PepsiCo. Elaborada originalmente para atletas, ahora se consume como bebida común. Está indicada para rehidratar y recuperar carbohidratos (bajo la forma de azúcares sucrosa y glucosa) y electrólitos (sales del sodio y potasio) agotados durante el ejercicio, especialmente en climas más calurosos.

¿Cual es la historia de Gatorade?

Gatorade fue creado por la DRS. Roberto Cade, Mandel De quesada, Casey Glisson, Alex DeQuesada, Dana Shires, y Jim libremente en la universidad de la Florida y fue probada en la escuela secundaria de Michael Goetz Father (en Mississauga, Ontario) en 1965 para el equipo del football de la escuela y nombrado después del apodo atlético de la universidad, el "Gators". Cade entró en un acuerdo con la compañía que conservaba Indianapolis-Base-Stokely-Furgoneta Camp, Inc. (S-VC) y un vehículo de producir el producto, que él había patentado ya. En 1973 Cade y el S-VC colocaron un pleito con la universidad de la Florida, ya que la universidad había reclamado la patente de la bebida. Desde esa vez la universidad recibe desde entonces más que US$80 millón en los derechos de Gatorade.
Solamente un año después de que su introducción comercial Gatorade fuera reformulada, pues su receta inicial contuvo Sugar Dyclamate, que fue prohibido por el FDA.
El equipo de football de Gators, en la orden de sepulcros principales del rayo del coche, comenzó a usar Gatorade oficialmente en 1967 y se encendió ganar su primer título anaranjado del tazón de fuente. Batieron las chaquetas del amarillo del Tech de Georgia, que coche (brote más probable Carson), cuando estaba preguntado porqué perdieron, contestó: “No teníamos Gatorade. Eso diferenció. ” con su amistad con los sepulcros, madeja Stram, coche principal de los jefes de Kansas City, cantidades grandes aseguradas de Gatorade para sus jugadores; los jefes atribuyeron su título

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