Professor Wongprasert by Christine Soriano 
Christine Soriano
Speech 1A-002
2 November 2011
Professor Wongprasert
Advertisement Essay
In this magazine ad (courtesy of Nylon magazine) we have 3 young girls posing for a clothing brand. The credibility or ethos we can rely on is the company Buffalo by David Bitton. Since it is a well-known brand, people can trust that this company has goodwill and character. Plus, it is an advertisement from a magazine called Nylon which is among one of the popular fashion magazines that are distributed throughout stores. We can find credibility in the magazine and brand name.
The logical appeal (logos) that this advertisement has is perhaps the convenience of the clothing. We can say that the type of clothing they are wearing is good for a warm weather since they aren't wearing too much or it can also be good for going out. From what is seen from this one ad one can argue that the clothing is occasionally appropriate.
The emotional appeal that comes from this ad is the trendy lifestyle of the generation. There are young girls that are modeling these clothing, and may convey a message that if one were to wear these type of clothes, they'd feel young and stylish as well. Not only are they young but they are revealing more than a decent amount of skin which shows sex appeal. They also are thin and tall young girls who would make other girls feel threatened and envious of these models and therefore would aim to look just like them. Then again, most girls disregard their looks and accept themselves so one would also feel attractive by this type of clothing.
Speech 1A-002
2 November 2011
Professor Wongprasert
Advertisement Essay
In this magazine ad (courtesy of Nylon magazine) we have 3 young girls posing for a clothing brand. The credibility or ethos we can rely on is the company Buffalo by David Bitton. Since it is a well-known brand, people can trust that this company has goodwill and character. Plus, it is an advertisement from a magazine called Nylon which is among one of the popular fashion magazines that are distributed throughout stores. We can find credibility in the magazine and brand name.
The logical appeal (logos) that this advertisement has is perhaps the convenience of the clothing. We can say that the type of clothing they are wearing is good for a warm weather since they aren't wearing too much or it can also be good for going out. From what is seen from this one ad one can argue that the clothing is occasionally appropriate.
The emotional appeal that comes from this ad is the trendy lifestyle of the generation. There are young girls that are modeling these clothing, and may convey a message that if one were to wear these type of clothes, they'd feel young and stylish as well. Not only are they young but they are revealing more than a decent amount of skin which shows sex appeal. They also are thin and tall young girls who would make other girls feel threatened and envious of these models and therefore would aim to look just like them. Then again, most girls disregard their looks and accept themselves so one would also feel attractive by this type of clothing.