Profile of Yahoo! Inc
Report:
Profile of Yahoo! Inc
Student name: Undral Erdenebayar
Student number: 200901320
Module: FC088 Introduction to Business
Tutor: Andrew Nummey
Submission date: November 19, 2012
Table of Contents
Introduction 3
Part1: Jerry Yang, entrepreneur and co-founder of Yahoo! 3
Part2: Yahoo! Inc 4
Marketing Mix 4
Organizational Culture 6
Motivation 7
Conclusion 7
References 8
Introduction
During dot-com boom in Silicon Valley, many companies wiped out, but some of the remaining companies gave wealth and fame to its founders and investors. Definitely Yahoo! is one of them. In the first part of this report I will provide brief profile of Yahoo!’s co-founder Jerry Yang and try to list his entrepreneur skills with examples. In the second part I will do marketing mix for Yahoo!’s display ad service, try to identify organizational culture of the company and describe importance of motivation in Yahoo!’s context.
I produce this report as assignment for FC088 (Introduction to Business) module at Liverpool International College. Tutor of my assignment is John Burns.
Part 1: Jerry Yang, entrepreneur and co-founder of Yahoo!
Jerry Yang,
Photo from Forbes.com First of all we need to know that most entrepreneurs are innovative and creative people, who are ready to take risk to make their new idea and business successful.
Jerry Yang was born in Taipei, Taiwan in 1968. His father died when he was just two years old and later when he was 10, his mother moved to USA with her 2 sons. No one imagined that 10 years old boy who knew only one English word ‘shoe’, would become billionaire after 20 years. As listed in “The Word’s Billionaire” list of Forbes, his fortune is $1.2 billion as of September 2012 (Forbes, Jerry Yang Profile, 2012).
He completed his BS and MS study in electrical engineering at Stanford University just in 4 years. In February 1994, while continuing his study for PhD at Stanford University he started a hobby project with
Profile of Yahoo! Inc
Student name: Undral Erdenebayar
Student number: 200901320
Module: FC088 Introduction to Business
Tutor: Andrew Nummey
Submission date: November 19, 2012
Table of Contents
Introduction 3
Part1: Jerry Yang, entrepreneur and co-founder of Yahoo! 3
Part2: Yahoo! Inc 4
Marketing Mix 4
Organizational Culture 6
Motivation 7
Conclusion 7
References 8
Introduction
During dot-com boom in Silicon Valley, many companies wiped out, but some of the remaining companies gave wealth and fame to its founders and investors. Definitely Yahoo! is one of them. In the first part of this report I will provide brief profile of Yahoo!’s co-founder Jerry Yang and try to list his entrepreneur skills with examples. In the second part I will do marketing mix for Yahoo!’s display ad service, try to identify organizational culture of the company and describe importance of motivation in Yahoo!’s context.
I produce this report as assignment for FC088 (Introduction to Business) module at Liverpool International College. Tutor of my assignment is John Burns.
Part 1: Jerry Yang, entrepreneur and co-founder of Yahoo!
Jerry Yang,
Photo from Forbes.com First of all we need to know that most entrepreneurs are innovative and creative people, who are ready to take risk to make their new idea and business successful.
Jerry Yang was born in Taipei, Taiwan in 1968. His father died when he was just two years old and later when he was 10, his mother moved to USA with her 2 sons. No one imagined that 10 years old boy who knew only one English word ‘shoe’, would become billionaire after 20 years. As listed in “The Word’s Billionaire” list of Forbes, his fortune is $1.2 billion as of September 2012 (Forbes, Jerry Yang Profile, 2012).
He completed his BS and MS study in electrical engineering at Stanford University just in 4 years. In February 1994, while continuing his study for PhD at Stanford University he started a hobby project with
References: Yahoo! Media Relations. (2005). Retrieved from http://docs.yahoo.com/info/misc/history.html Forbes, Jerry Yang Profile Angel, K. (2002). Inside Yahoo: Reinvention and the Road Ahead. John Wiley & Sons. Burn-Murdoch, J. (2012, 6 22). The Guardian. Retrieved from The Guardian: http://www.guardian.co.uk/news/datablog/2012/jun/22/website-visitor-statistics-nielsen-may-2012-google Hajdini, I Kees van der Heijden, R. B. (2009). The Sixth Sense: Accelerating Organizational Learning with Scenarios. Wiley. Laura Lambert, C. W. (2005). The Internet: A Historical Encyclopedia. ABC-CLIO. Moon, B. (2012, 9 25). Marketplace.org. Retrieved from http://www.marketplace.org/topics/business/new-ceo-plans-motivate-yahoo-employees Sherman, J STROSS, R. (2011, 8 6). New York Times. Retrieved from http://www.nytimes.com/2011/08/07/technology/yahoo-wins-over-users-but-not-advertisers.html?_r=0 Yahoo! Corporate Governance Documents