Project
Bajaj Allianz General Insurance Co. Ltd.
LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT
Report on Summer Training
“A STUDY OF STRATEGY AND FUNCTIONING OF FIELD FORCES IN BAJAJ ALLIANZ GENERAL INSURANCE” Submitted to
In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration
Submitted by:
Name of the student University Roll No. University Reg.No. Ankit Kumar S1803B32 (2nd SEM) 10810218
DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY 1
Bajaj Allianz General Insurance Co. Ltd.
PHAGWARA (2009)
CERTIFICATE
This is to certify that the project entitled “A STUDY OF STRATEGY AND
FUNCTIONING OF FIELD FORCES IN BAJAJ ALLIANZ GENERAL INSURANCE”is a bonafide work of ANKIT KUMAR, a student of
Lovely Professional University, Chaheru, Phagwara (Punjab)-144402, bearing Registration Number-10810218, and was successfully conducted at BajajAllianz General Insurance Co.Ltd.,Ghaziabad Office, from 1st July 2009 to 14th August 2009, for the partial fulfillment of the course M.B.A of Lovely Professional University,Phagwara (Punjab).
Mr. Rahul Tomar, Direct Marketing Incharge (Sales Manager) BajajAllianz General Insurance,
2
Bajaj Allianz General Insurance Co. Ltd.
Ghaziabad.
ACKNOWLEDGEMENT
“No man is indispensable but there are certain mortal without whom the quality work suffers their guidance becomes important in acquiring quality results”.
I would like to express my gratitude to all those who gave me the possibilities to complete this thesis.I want to thank Sales Manager, Bajaj Allianz, Ghaziabad, Mr. Rahul Tomer for giving me permission to commence this thesis in the first instance, to do the necessary research work and for being my Company Guide. With a deep sense of gratitude and humble submission I would like to express my heartiest gratefulness to my Faculty Guide Lect. Rohit Duggal, whose help, stimulating suggestions and encouragement helped me in all the times of
LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT
Report on Summer Training
“A STUDY OF STRATEGY AND FUNCTIONING OF FIELD FORCES IN BAJAJ ALLIANZ GENERAL INSURANCE” Submitted to
In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration
Submitted by:
Name of the student University Roll No. University Reg.No. Ankit Kumar S1803B32 (2nd SEM) 10810218
DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY 1
Bajaj Allianz General Insurance Co. Ltd.
PHAGWARA (2009)
CERTIFICATE
This is to certify that the project entitled “A STUDY OF STRATEGY AND
FUNCTIONING OF FIELD FORCES IN BAJAJ ALLIANZ GENERAL INSURANCE”is a bonafide work of ANKIT KUMAR, a student of
Lovely Professional University, Chaheru, Phagwara (Punjab)-144402, bearing Registration Number-10810218, and was successfully conducted at BajajAllianz General Insurance Co.Ltd.,Ghaziabad Office, from 1st July 2009 to 14th August 2009, for the partial fulfillment of the course M.B.A of Lovely Professional University,Phagwara (Punjab).
Mr. Rahul Tomar, Direct Marketing Incharge (Sales Manager) BajajAllianz General Insurance,
2
Bajaj Allianz General Insurance Co. Ltd.
Ghaziabad.
ACKNOWLEDGEMENT
“No man is indispensable but there are certain mortal without whom the quality work suffers their guidance becomes important in acquiring quality results”.
I would like to express my gratitude to all those who gave me the possibilities to complete this thesis.I want to thank Sales Manager, Bajaj Allianz, Ghaziabad, Mr. Rahul Tomer for giving me permission to commence this thesis in the first instance, to do the necessary research work and for being my Company Guide. With a deep sense of gratitude and humble submission I would like to express my heartiest gratefulness to my Faculty Guide Lect. Rohit Duggal, whose help, stimulating suggestions and encouragement helped me in all the times of
Bibliography: Kothari C.R., (1999) Research Methodology, Wishwa Prakashan Kotler P. and Armstrong G., (2005) Principles of Marketing New Delhi, Prentice Hall of India • Kotler P., (1999)Marketing Management Analysis, Planning, Implementation and Control, New Delhi, Prentice Hall of India Saxena Rajan, (1999) Marketing Management, Tata McGraw Hill •