Project
1.1 INTRODUCTION
Today global economy was fast changing. The world market has become quick dynamic the competition has steamed up and become more and more competitive. The companies have these to hard work to face the competitive challenges. The companies have to live up to their expectation, by introducing innovative product which revaluation in the market
Indian footwear market is set to experience the phenomenal growth in coming years. In past few years too, the market has seen robust growth. The Indian footwear retail market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07. Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market.
By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market. he Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market.
Germany is the second largest importer of footwear in the world with a share of 7.79% in the total global footwear import trade of US$ 77.36 billion. Germany's import of footwear (leather and non-leather) has increased from US$ 5.23 bn in 2005 to US$ 6.03 bn in 2009, growing at a CAGR of 3.62%.India's export of different categories of footwear to Germany increased from US$ 170.97 mn in 2005 to US$ 224.27 mn in 2009, growing at a CAGR of 7.01%.During 2009, India accounted for a share of only 3.71% in Germany's total footwear imports. Hence, there remains considerable potential to enhance India's export of footwear to Germany in the coming years.
1.3 INTRODUCTION TO THE SUBJECT
EFFECTIVENESS OF DISTRIBUTION AND SATISFACTION OF WHOLESALERS
Distribution of goods and
Today global economy was fast changing. The world market has become quick dynamic the competition has steamed up and become more and more competitive. The companies have these to hard work to face the competitive challenges. The companies have to live up to their expectation, by introducing innovative product which revaluation in the market
Indian footwear market is set to experience the phenomenal growth in coming years. In past few years too, the market has seen robust growth. The Indian footwear retail market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011. Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07. Presently, the Indian footwear market is dominated by Men’s footwear market that accounts for nearly 58% of the total Indian footwear retail market.
By products, the Indian footwear market is dominated by casual footwear market that makes up for nearly two-third of the total footwear retail market. he Indian footwear market scores over other footwear markets as it gives benefits like low cost of production, abundant raw material, and has huge consumption market.
Germany is the second largest importer of footwear in the world with a share of 7.79% in the total global footwear import trade of US$ 77.36 billion. Germany's import of footwear (leather and non-leather) has increased from US$ 5.23 bn in 2005 to US$ 6.03 bn in 2009, growing at a CAGR of 3.62%.India's export of different categories of footwear to Germany increased from US$ 170.97 mn in 2005 to US$ 224.27 mn in 2009, growing at a CAGR of 7.01%.During 2009, India accounted for a share of only 3.71% in Germany's total footwear imports. Hence, there remains considerable potential to enhance India's export of footwear to Germany in the coming years.
1.3 INTRODUCTION TO THE SUBJECT
EFFECTIVENESS OF DISTRIBUTION AND SATISFACTION OF WHOLESALERS
Distribution of goods and