Project
FINAL RESEARCH PROJECT
“CUSTOMER PERCEPTION AND ATTITUDE TOWARDS RETAIL COFFEE CHAINS – A STUDY IN DELHI, W.R.T BARISTA, CCD, NESCAFE”
SUBMITTED IN PARTIAL FULFILLMENT OF PGDBM (2006-08)
Submitted to: XXXXXXXX Submitted by XXXXXXXX
ACKNOWLEDGEMENT I would not have completed this project without the help, guidance and support of certain people who acted as guides and friends along the way. I would like to express my deepest and sincere thanks to my faculty guide NAME, for her invaluable guidance and help. The project could not be complete without her support and guidance. I am also thankful to NAME for his help in completing the project. They acted as a continuous source of inspiration and motivated me throughout the duration of the project helping me a lot in completing this project.
INDEX
1. Introduction to the topic 2. Company profile a. Barista b. Café Coffee Day c. Nescafe 3. Research objective 4. Research methodology 5. Data analysis 6. Future of coffee houses in India 7. Conclusion 8. Annexure1 – Questionnaire 9. Annexure2 – Literature review 10. Bibliography
INTRODUCTION
Today Coffee has become a lifestyle. Also, it has caught the fancy of today's generation - youth. These were not the typical coffee drinking target customers. But now they are a big part of the target base for coffeehouses. And it is fashionable to be seen at the Coffee Pubs. It is in a way, a lifestyle statement. That is bad news for tea - still the favorite brew for a majority of Indians, which has been losing out to coffee in recent years. India is one of the world's largest exporters of tea and also one of its biggest consumers. But it is coffee drinking which is increasingly becoming a statement of young and upwardly mobile Indians. And coffee bars, an unheard of concept till a couple of years ago, are suddenly big business. Corner bars like these are offering more than just coffee and snacks to their customers. For many of their regular patrons, a visit to these bars is also a
“CUSTOMER PERCEPTION AND ATTITUDE TOWARDS RETAIL COFFEE CHAINS – A STUDY IN DELHI, W.R.T BARISTA, CCD, NESCAFE”
SUBMITTED IN PARTIAL FULFILLMENT OF PGDBM (2006-08)
Submitted to: XXXXXXXX Submitted by XXXXXXXX
ACKNOWLEDGEMENT I would not have completed this project without the help, guidance and support of certain people who acted as guides and friends along the way. I would like to express my deepest and sincere thanks to my faculty guide NAME, for her invaluable guidance and help. The project could not be complete without her support and guidance. I am also thankful to NAME for his help in completing the project. They acted as a continuous source of inspiration and motivated me throughout the duration of the project helping me a lot in completing this project.
INDEX
1. Introduction to the topic 2. Company profile a. Barista b. Café Coffee Day c. Nescafe 3. Research objective 4. Research methodology 5. Data analysis 6. Future of coffee houses in India 7. Conclusion 8. Annexure1 – Questionnaire 9. Annexure2 – Literature review 10. Bibliography
INTRODUCTION
Today Coffee has become a lifestyle. Also, it has caught the fancy of today's generation - youth. These were not the typical coffee drinking target customers. But now they are a big part of the target base for coffeehouses. And it is fashionable to be seen at the Coffee Pubs. It is in a way, a lifestyle statement. That is bad news for tea - still the favorite brew for a majority of Indians, which has been losing out to coffee in recent years. India is one of the world's largest exporters of tea and also one of its biggest consumers. But it is coffee drinking which is increasingly becoming a statement of young and upwardly mobile Indians. And coffee bars, an unheard of concept till a couple of years ago, are suddenly big business. Corner bars like these are offering more than just coffee and snacks to their customers. For many of their regular patrons, a visit to these bars is also a