ACC4003 The Project Dr. Tambudzai Mangezi (Tambu) Tambudzai.mangezi@northampton.ac.uk
What is required?
• A 6,000 word document on an industry of your choice
• You will be expected to choose an industry that has at least 3 companies quoted on the UK stock exchange
• Examples of “good” projects are available on NILE • You will not be able to chose companies from the Airline and Financial Services Industries • You do not need to register your project as you will be allocated a tutor based on your option choice form • Tutor information will be placed on NILE
What is Required
• Chose an Industry and at least 3 firms within the industry-justify choice
• Undertake an environmental scan of the industry (PEST analysis)
• Undertake Ratio analysis/other financial analysis of companies to determine the financial strength of the company in areas such as profitability, liquidity, investor ratios and share price performance. • Provide template that compares the financial performance of the best/worst company with the PEST analysis. This therefore will constitute a SWOT profile. Use appropriate scales for this comparative study • Prepare to analyse the relative performance of each of the chosen companies in relation to the template above. • Provide an objective conclusion • A bibliography
Assessment The Interim report 30% Submission in one
What you plan to do
Why you want to do it How you are going to do it-this is very important methodology See the module guide for more details
Getting started
• Make it clear, relevant and logical and feasible
• Format
– Title – Choice of industry/companies
– Choice of financial ratios and other supporting information
– PEST – SWOT – Research plan
Example Project
• Choose an Industry= Transport
• Choose companies
– Arriva – First group
– National Express
– Stagecoach
Performance ratios
• Can use any ratios that are relevant
– Stock market
Links: • http://www.businessballs.com/pestanalysisfreetemplate.ht m • http://www.rapidbi.com/created/the-PESTLE-analysistool.html • http://www.coursework4you.co.uk/pest.htm resources • For information on how to complete a SWOT analysis see the slides • http://www.whatmakesagoodleader.com/mediafiles/swot.ppt#256,1,SWOT What to do next • Choose Industry: Choose companies • Supervisor Allocation (Announcement to sent on NILE) • Interim Project • Final Project