Version: 1.0
Prepared by: Aboud George KhederChah
Organization: AGK Brothers Holding
Date Created: 2/2011
Approved by: _______________________
Update Version: 1.1
Approved by: __________________
Reason of modifying: ___________________________________________
Update Version: 2.0
Approved by: __________________
Reason of modifying: ___________________________________________
Table of Contents:
1. Project Purpose
2. Project Description
3. Project Deliverables ( High-level scope)
4. Stakeholders
5. High-level Risk
6. Constrains and Assumptions
7. Cost and Duration
8. Project Manager & Authorizations
I. Project Purpose:
Mega Mall has been created with respect to our strategic plan results, which have recently shown the pure investment environment that Syria relies on. After collecting and calculating the results of market research, we have been clearly informed of the quality of standards expected by Syrian customers, which allowed us to build upon our design for the project. Mega Mall is hence a leading luxury building which will enable customers to have an indulgent and entertaining experience. In essence, the idea of Mega Mall had been inspired by results from our Strategic plan, which reflected that high quality mall chains would be required throughout the Levant & the Middle East.
The aim of this project is to maintain our strong position in the market as a holding group, and to continue to have a high market concentration. By creating projects such as Mega Mall, an investment into our HR’s and FR’s, will create a market challenge and will enable to earn more profit due to our experience in Shopping Mall sector.
The extraordinary Mega Mall is guaranteed to be the leading integrated shopping place in Syria, due to the lack of competitors’ ability to follow both the same caliber of quality and meeting of customers’ expectation; these two reasons combined would thus give a level of high creditability