Project Document GetFriday
Project Report
On
“Promotional Mix of Get Friday
Using Digital Media Tools”
Submitted in the partial fulfillment of the requirements of
Post Graduate Diploma in Management
At
Executive Summary
In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process, Promotions find it even more difficult and challenging to break through the clutter of competing Promotions by the competitors.
In this Project it analyses the segmented and targeted clients and how Promotions done by the external agencies impacted Getfriday as an Organization till date. The Organization has not experienced dynamic changes over the last several decades in Promotions. How the business is generated by the Promotions done by the external agencies without any efforts from Getfriday and its impact on clients on buying decision. If Getfriday itself involves in Promotions then what will be the impact on the clients buying decision. And also I want to create strategies to Getfriday to make targeted customers aware of what Getfriday and GetfridayAce is all about by using Digital Media
Tools.
2
Why GetFriday?
India's services sector is a vital component of its economy, as it presently accounts for around 60 per cent of its gross domestic product (GDP). It has matured considerably during the last few years and has been globally recognized for its high growth and development. India is in 2nd place in Growth rate of Service sector after china.
The services sector in India attracts the highest foreign domestic investment (FDI) equity inflows, accounting for about 17.96 per cent of the total equity inflows. In the period April 2000 - June 2014, the services sector in India attracted FDI inflows amounting to about US$ 40,197.21 million, according to data released by Department of Industrial Policy and Promotion (DIPP).
So, the future growth is Service sector, so as I am interested in building my career in Marketing
On
“Promotional Mix of Get Friday
Using Digital Media Tools”
Submitted in the partial fulfillment of the requirements of
Post Graduate Diploma in Management
At
Executive Summary
In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process, Promotions find it even more difficult and challenging to break through the clutter of competing Promotions by the competitors.
In this Project it analyses the segmented and targeted clients and how Promotions done by the external agencies impacted Getfriday as an Organization till date. The Organization has not experienced dynamic changes over the last several decades in Promotions. How the business is generated by the Promotions done by the external agencies without any efforts from Getfriday and its impact on clients on buying decision. If Getfriday itself involves in Promotions then what will be the impact on the clients buying decision. And also I want to create strategies to Getfriday to make targeted customers aware of what Getfriday and GetfridayAce is all about by using Digital Media
Tools.
2
Why GetFriday?
India's services sector is a vital component of its economy, as it presently accounts for around 60 per cent of its gross domestic product (GDP). It has matured considerably during the last few years and has been globally recognized for its high growth and development. India is in 2nd place in Growth rate of Service sector after china.
The services sector in India attracts the highest foreign domestic investment (FDI) equity inflows, accounting for about 17.96 per cent of the total equity inflows. In the period April 2000 - June 2014, the services sector in India attracted FDI inflows amounting to about US$ 40,197.21 million, according to data released by Department of Industrial Policy and Promotion (DIPP).
So, the future growth is Service sector, so as I am interested in building my career in Marketing