Project Guide
Case Study – Project Guide
IT2506 E-Business Applications
AY2013-2014, S1
Case Study – Project Guide
Introduction
The Case Study Project will take place between Weeks 1-12, culminating in a formal group presentation in Week 16. All work is conducted during your regularly schedule
LAB/Tutorial/eLearning sessions.
The goal of the project, simply put, is for students to learn what makes an e-business (e.g eCommerce, B2C) successful, and which factors lead to failure.
Schedule
The project schedule is as follows:
Week
Activity
Form project teams (refer to instructions on Blackboard)
Group Research
1-3
Successful E-Businesses
Teams are to research actual e-businesses that have been successful, and select one that they will use for their case study report.
Group Research
4
Unsuccessful E-Businesses
Teams are to research actual e-businesses that failed, and select one that they will use for their case study report.
Prepare & Submit Reports, Prepare for Presentation (10%)
Use the template (below) to prepare a report on each e-business. Submit via
Blackboard.
8
Prepare and rehearse for formal presentation.
Formal Group Presentations (10%)
Present as a team, using PowerPoint slides.
Summarize with an overall conclusion of what your team learned about what makes an e-business successful.
11-12
Presentation during your tutorial period
Plan for about 10-15 minutes per team (each student speaks for < 3 minutes). Note : As the sample report shown below is based on Pets, we strongly appreciate that all students avoid working on this topic.
Read (Week 2 Practical eLearning): Successful E-Commerce Websites: 15 Factors
Impacting Online Shopping Behavior
Nanyang Polytechnic
School of Information Technology
Page 1 of 4
IT2506 E-Business Applications
AY2013-2014, S1
Case Study – Project Guide
Template
Prepare your case study report using the template provided
IT2506 E-Business Applications
AY2013-2014, S1
Case Study – Project Guide
Introduction
The Case Study Project will take place between Weeks 1-12, culminating in a formal group presentation in Week 16. All work is conducted during your regularly schedule
LAB/Tutorial/eLearning sessions.
The goal of the project, simply put, is for students to learn what makes an e-business (e.g eCommerce, B2C) successful, and which factors lead to failure.
Schedule
The project schedule is as follows:
Week
Activity
Form project teams (refer to instructions on Blackboard)
Group Research
1-3
Successful E-Businesses
Teams are to research actual e-businesses that have been successful, and select one that they will use for their case study report.
Group Research
4
Unsuccessful E-Businesses
Teams are to research actual e-businesses that failed, and select one that they will use for their case study report.
Prepare & Submit Reports, Prepare for Presentation (10%)
Use the template (below) to prepare a report on each e-business. Submit via
Blackboard.
8
Prepare and rehearse for formal presentation.
Formal Group Presentations (10%)
Present as a team, using PowerPoint slides.
Summarize with an overall conclusion of what your team learned about what makes an e-business successful.
11-12
Presentation during your tutorial period
Plan for about 10-15 minutes per team (each student speaks for < 3 minutes). Note : As the sample report shown below is based on Pets, we strongly appreciate that all students avoid working on this topic.
Read (Week 2 Practical eLearning): Successful E-Commerce Websites: 15 Factors
Impacting Online Shopping Behavior
Nanyang Polytechnic
School of Information Technology
Page 1 of 4
IT2506 E-Business Applications
AY2013-2014, S1
Case Study – Project Guide
Template
Prepare your case study report using the template provided