I am work in clothing company, main consumer target is the around 17 – 30 years old women, company aim is “keep the price low, keep in good quality!” Company will do the design and production by own. The company will have a new design at each season, before the next season start, company will start to plan new design of clothes one season ago, and this time will design next year 2013 spring collection. For spring, the color decide to use a soft color such as baby pink, baby blue, baby purple and mint green. Material uses cotton and chiffon.
Therefore, this project would use functional organization structure; my project team member included Design, Manufacturing, Account, Marketing, Sales department.
2. Project scope
← Project objective
The project called “2013 Spring Collection”; should be a fresh and soft image, after cold winter flower bloom. Female every season must buy new clothes to the wardrobe, therefore female shopping patterns need to consider of the price and the trend to fulfill their vanity. And main objective of company, hope every female can dress up beautiful, to happy live their life.
The project starts at November to middle of February and sell to market around the beginning of March approximately 4 months, around March temperature will be getting warm. Under the psychological impact, female will have shopping sentiment. And the project having 3 parts, the first part plan to sell at beginning of March, second part start at April and the final part start at May to satisfy customer’s needs at different timely.
The budget will be $5000000, the greater part will use on manufactory and marketing. It needs to control the quality, and do the promotion to attract customer to buy the products.
← Deliverables
In the project, company will create new design of the clothes to the customer. In addition, company hope to satisfy customer needs, provide best service