ETHICS IN REAL ESTATE
1.1 Initiation and scope
Project brief
Project title
Develop and deliver presentation for clients about real estate ethical standards.
Project purpose
As a purpose of this project Max Lionel Realty (MLR) wants to built a customer goodwill and satisfy its legal and ethnical obligations. In order to achieve that the company will:
-Inform agents of legal and ethical obligations in relation of WHS and anti-discrimination legislation; and any standards or codes of conduct by the organization.
-Promote high standards in promotional conduct by legislation and vision of the company.
-Inform clients, tenants and potential tenants of company’s commitments.
-Achieve employee and client buy-in for initiative.
Background and strategic context
As previous needs analysis we base this project on uncovered by start date from characteristics and requirements of Residential and Commercial Agents and Clients.
Agents
Clients
Tenants
-Time poor
-they are highly trained and competent in selling and managing
-They are unaware of legal and ethical requirement
-Agents don’t have a clear idea about company’s strategic aims
-They are cultural diverse, which means we have to visualize all cultural aspects
-Clients don’t understand why they have to pay attention to Max Lionel Realty
-They don’t have too much time
-They don’t have any idea about the commitments and obligations of MLR
-Different cultural backgrounds
-Thinking about is agent obligation rent they properties according with owner wishes
-In several occasions agents have been rude with attendants
-Reckon they are not adequately consulted
-Sometimes inspections are not unannounced
All these characteristics are must be followed as a referent to focus the project.
Priority
This project must push company Max Lionel Realty to a goodwill and show that company will complete on an appropriate way the