Project of Consumer Perception on Branded Shirts

CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.

CONSUMER PERCEPTION AND BRAND PREFERENCE
FOR PREMIUM BRANDED SHIRTS
A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT
OF THE REQUIREMENTS FOR THE AWARD OF
MBA DEGREE OF BANGALORE UNIVERSITY.
SUBMITTED BY
VIKRANT JAGANNATH
Reg. No – 04XQCM6118

UNDER THE GUIDANCE OF

PROFESSOR JAI RAJ NAIR

M. P. BIRLA INSTITUTE OF MANAGEMENT
(ASSOCIATE BHARATIYA VIDYA BHAVAN)
BANGALORE – 560001

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CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.

DECLARATION

I hereby declare that the research work embodied in this dissertation entitled
CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED
SHIRTS ” has been carried out by me under the guidance and supervision of Professor Jai

Raj Nair, M.P.B.I.M., Bangalore.

I also declare that this dissertation has not been submitted to any University or Institution for the award of any Degree or Diploma.

Place: Bangalore
Date: 2nd June 2006

VIKRANT JAGANNATH
(O4XQCM6118)

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CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.

CERTIFICATE

I hereby certify that the research work embodied in the dissertation entitled “CONSUMER
PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS ” has

been undertaken and completed by Vikrant Jagannath under my guidance and supervision.

I also certify that he has fulfilled all the requirements under the covenant governing the submission of dissertation to the Bangalore University for the award of MBA degree.

Place: Bangalore

(Prof. Jai Raj Nair)

nd

Date : 2 June 2006

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CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS.

CERTIFICATE

I hereby certify that this dissertation is an offshoot of the research work undertaken and completed by VIKRANT JAGANNATH under the guidance of, Professor Jai Raj Nair
M.P.B.I.M. Bangalore.

.
Place: Bangalore
Date : 2nd June 2006

(Dr. N. S. Malavalli)
Principal, MPBIM

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CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED