SUBMITTED IN PARTIAL FULFILLMENT OF THE REWARD OF DEGREE IN B.COM(HONOURS) VOCATIONAL IN “ASPSM”.
BY –RAHUL KUMAR SINGH
STREAM - ASPSM
EXAM ROLL NO – 09VASP013088 SEMESTER – IV
SESSION – 2009-2012
ST. XAVIER’S COLLEGE
AN AUTONOMOUS COLLEGE
RANCHI
REMARKS
PREFACE
In this age of globalization, hyper competition has become a crucial aspect of life. Today the markets have been turned into battlegrounds and one has to strive very hard for survival and growth. Due to very rapid industrialization all over the world the demand for the managerial personnel as well as skilled personnel has increased. The perfect study of Management involves both the theoretical as well as practical aspects. To survive in this highly competitive market “Practical Knowledge” is as relevant as the theoretical.
This project is all about the theoretical knowledge which I have studied during the semester under the subject of event management. I have considered all the theoretical knowledge in the way so that the project maintains the tune as how an event should be organized.
In this project, all the aspects are taken into consideration which is being focused during organizing sales promotion activities in big bazaar on exchange offer. Now a day sales promotion has become an important aspect for sharing views of different professionals at a time.
ACKNOWLEDGEMENGT
I am very much glad to submit my complete project on “ORGANISE A SALES PROMOTION ACTIVITIES IN BIG BAZAAR ON EXCHANGE OFFER”.
I consider myself fortunate to receive the encouragement and patronization of all those who helped me in the completion of this project. I am deeply indebted to my Prof. SIDDHARTH RAJA HALDAR for his valuable guidance throughout, and helped me to overcome my problems that was faced by me while the preparation of the project. I cannot forget the contribution of my friends without the support of
Bibliography: ------------------------------------------------- Chapter-3