project on branding
PROJECT REPORT
ON
“EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY”
Submitted in partial fulfilment of the requirement for the award of the degree of
“BACHELOR OF BUSINESS ADMINISTRATION”
2008-11
Submitted To: Submitted By:
Mrs. Astha Sharma and Sudhanshu Leekha
Dr. Richa Gupta BBA (Gen.) 6th Sem.
Faculty Guide 0501341708
IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY
(Affiliated to Guru Gobind Singh Indraprastha University
16x Karkardooma Institutional Area, Delhi)
CERTIFICATE
This is to certify that Sudhanshu leekha pursuing Bachelor of Business Administration from Ideal Institute of Management and Technology has completed this project under my supervision and guidance. He has taken care of all necessary aspects and shown interest and sincerity during the completion of the project report on Effect Of Branding On Consumer Buying Behavior to my full satisfaction.
I certify that this project is up to my expectations as per the guidelines laid down by Guru Gobind Singh Indraprastha University.
Mrs. Astha Sharma and
Dr. Richa Gupta
ACKNOWLEDGEMENT
Management is a profession wherein no work can be accomplished without the help and assistance of a large number of people, be it your superiors or subordinates. A good manager is the one who knows how to get the work accomplished with the help of his colleagues. As future managers, we are taught to practice such behavior at every step. This project is also a part of it.
I would like to thank Ideal Institute of Management and Technology for providing me with this great opportunity to work on this report and choosing my own topic of interest.
Further I would also like to thank everyone in Ideal Institute of Management and Technology with whom I have come in contact during the preparation of this dissertation.
I wish to express my sincere gratitude to Mrs. Astha Sharma and Dr. Richa Gupta for their extended
ON
“EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY”
Submitted in partial fulfilment of the requirement for the award of the degree of
“BACHELOR OF BUSINESS ADMINISTRATION”
2008-11
Submitted To: Submitted By:
Mrs. Astha Sharma and Sudhanshu Leekha
Dr. Richa Gupta BBA (Gen.) 6th Sem.
Faculty Guide 0501341708
IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY
(Affiliated to Guru Gobind Singh Indraprastha University
16x Karkardooma Institutional Area, Delhi)
CERTIFICATE
This is to certify that Sudhanshu leekha pursuing Bachelor of Business Administration from Ideal Institute of Management and Technology has completed this project under my supervision and guidance. He has taken care of all necessary aspects and shown interest and sincerity during the completion of the project report on Effect Of Branding On Consumer Buying Behavior to my full satisfaction.
I certify that this project is up to my expectations as per the guidelines laid down by Guru Gobind Singh Indraprastha University.
Mrs. Astha Sharma and
Dr. Richa Gupta
ACKNOWLEDGEMENT
Management is a profession wherein no work can be accomplished without the help and assistance of a large number of people, be it your superiors or subordinates. A good manager is the one who knows how to get the work accomplished with the help of his colleagues. As future managers, we are taught to practice such behavior at every step. This project is also a part of it.
I would like to thank Ideal Institute of Management and Technology for providing me with this great opportunity to work on this report and choosing my own topic of interest.
Further I would also like to thank everyone in Ideal Institute of Management and Technology with whom I have come in contact during the preparation of this dissertation.
I wish to express my sincere gratitude to Mrs. Astha Sharma and Dr. Richa Gupta for their extended