Project on Cocacola
A
PROJECT REPORT ON
CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS
[pic]
JAN.-MAR.2010
By
MD.TAOSEEF QURAISHI
REPORT
Submitted to
BHARATI VIDYAPEETH UNIVERSITY
In partial fulfillment of the requirements
For the award of the DEGREE of MBA
Bharati vidyapeeth University, PUNE
Bonafide Certificate
Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI, who carried out the project report under my supervision from 4th of jan. to 10th april2010.
Date: Signature of the student
Place: Pune
Declaration
I hereby declare that the project report entitled “CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS”. Submitted in partial fulfilment of the requirement for Post Graduate diploma in RETAIL MANAGEMENT, is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes.
Place : Pune
Date
MD.TAOSEEF QURAISHI
PREFACE
Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" which can be delivered what are the people needs and they are ready to buy at the right time without any delay. It is perfectly true but this also depends on availability of good quality products and excellent taste and services which further attract and add a golden opportunity for huge sales.
This also depends on the good planning approach and provide ample opportunity plus sufficient amount of products for sales in the coming next financial year.
This survey report introduces study of consumer’s preferences for COCA COLA. After going through a detail analysis of market behavior and future prospect, it may also provide an opportunity to COCA COLA to frame a good future plan to satisfy maximum needs of the customers and established
PROJECT REPORT ON
CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS
[pic]
JAN.-MAR.2010
By
MD.TAOSEEF QURAISHI
REPORT
Submitted to
BHARATI VIDYAPEETH UNIVERSITY
In partial fulfillment of the requirements
For the award of the DEGREE of MBA
Bharati vidyapeeth University, PUNE
Bonafide Certificate
Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI, who carried out the project report under my supervision from 4th of jan. to 10th april2010.
Date: Signature of the student
Place: Pune
Declaration
I hereby declare that the project report entitled “CONSUMER PREFERENCE FOR COKE V/S OTHER BRANDS”. Submitted in partial fulfilment of the requirement for Post Graduate diploma in RETAIL MANAGEMENT, is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes.
Place : Pune
Date
MD.TAOSEEF QURAISHI
PREFACE
Market provides a key to gain actual success only to those brands which match best to the current environment i.e." imperative" which can be delivered what are the people needs and they are ready to buy at the right time without any delay. It is perfectly true but this also depends on availability of good quality products and excellent taste and services which further attract and add a golden opportunity for huge sales.
This also depends on the good planning approach and provide ample opportunity plus sufficient amount of products for sales in the coming next financial year.
This survey report introduces study of consumer’s preferences for COCA COLA. After going through a detail analysis of market behavior and future prospect, it may also provide an opportunity to COCA COLA to frame a good future plan to satisfy maximum needs of the customers and established
References: Behind the hype, in an effort invisible to consumer Pepsi pumps in Rs. 3000 crores (1994) to add muscle to its infrastructure in bottling and distribution.