Project on Colgate
Introduction
Colgate Palmolive ltd. is one of the largest FMCG Company in India. Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste and a world leader in oral care products (mouthwash, toothpastes, and toothbrushes). The company also makes personal care products (baby care, deodorants, shampoos, soaps) and household cleaners (bleaches laundry products, soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs, Ajax surface cleaners, and laundry detergent. Colgate operates in more than 70 countries and sells products in more than 200.
For maintain the growth in the market their should be proper planning and market strategy. It should be remarkable and Colgate is applying these strategy in efficient manner. Colgate Palmolive ltd. change their plan, strategy according to the market demand, competitor. As the demand of the sensation in teeth start coming Colgate understand the market demand and manufactured a product which prevent the consumer teeth and provide relief from sensation of teeth while having cold or warm food or drinks. They have launched an innovative product named ‘Colgate Sensitive’. Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, but in fact its broad portfolio also includes Pet food, Deodorants, Fabric softeners, Household cleaners and Detergents. Brands include Ajax, Fab, Mennen and Hill's Science Diet, alongside the two products that make up the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the world's third largest soap brand, now covering a growing range of hair care products as well as soaps. Colgate-Palmolive is also truly international, deriving more than 70% of its sales outside the US. Advertising Age/TNS estimated global measured advertising expenditure in 2003 of $621m, making Colgate the world's #40 advertisers. Colgate-Palmolive is a leading global consumer products company, serving people...
Colgate Palmolive ltd. is one of the largest FMCG Company in India. Colgate-Palmolive headquartered in New York City is the biggest seller of toothpaste and a world leader in oral care products (mouthwash, toothpastes, and toothbrushes). The company also makes personal care products (baby care, deodorants, shampoos, soaps) and household cleaners (bleaches laundry products, soaps). Its other well-known brands include Palmolive dishwashing liquid and tabs, Ajax surface cleaners, and laundry detergent. Colgate operates in more than 70 countries and sells products in more than 200.
For maintain the growth in the market their should be proper planning and market strategy. It should be remarkable and Colgate is applying these strategy in efficient manner. Colgate Palmolive ltd. change their plan, strategy according to the market demand, competitor. As the demand of the sensation in teeth start coming Colgate understand the market demand and manufactured a product which prevent the consumer teeth and provide relief from sensation of teeth while having cold or warm food or drinks. They have launched an innovative product named ‘Colgate Sensitive’. Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, but in fact its broad portfolio also includes Pet food, Deodorants, Fabric softeners, Household cleaners and Detergents. Brands include Ajax, Fab, Mennen and Hill's Science Diet, alongside the two products that make up the company's name. Colgate is the world's #1 toothpaste and toothbrush brand; Palmolive soap is the world's third largest soap brand, now covering a growing range of hair care products as well as soaps. Colgate-Palmolive is also truly international, deriving more than 70% of its sales outside the US. Advertising Age/TNS estimated global measured advertising expenditure in 2003 of $621m, making Colgate the world's #40 advertisers. Colgate-Palmolive is a leading global consumer products company, serving people...