Project on Mcdonald's Marketing Mix
Project on McDonald's Marketing Mix ACKNOWLEDGMENT I would like to express my heartfelt gratitude to all the contributors who helped me in completion of my work. They have enriched my study by sharing their valuable knowledge and views and by helping me on various occasions. I get an opportunity to express my views and thoughts to the best of my abilities. I am thankful to Mrs. Pooja for guiding me and the faculty for giving us the chance to know more and more and to explore wide areas to the fullest. At last I would like to thank my parents who encouraged me in every aspect of my life.
INDEX S.No. | CONTENT | 1 | Introduction | 2 | History | 3 | About McDonalds | 4 | About logo and tagline | 5 | SWOT analysis | 6 | Mc Donalds marketing mix | 7 | Rebranding | 8 | About logo and tagline | 9 | SWOT analysis | 10 | Advantages and disadvantages | 11 | Conclusion |
INTRODUCTION
McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated by franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion.
McDonald's primarily sells hamburgers,
INDEX S.No. | CONTENT | 1 | Introduction | 2 | History | 3 | About McDonalds | 4 | About logo and tagline | 5 | SWOT analysis | 6 | Mc Donalds marketing mix | 7 | Rebranding | 8 | About logo and tagline | 9 | SWOT analysis | 10 | Advantages and disadvantages | 11 | Conclusion |
INTRODUCTION
McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated by franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27 percent over the three years ending in 2007 to $22.8 billion, and 9 percent growth in operating income to $3.9 billion.
McDonald's primarily sells hamburgers,