Project on Minda Auto Care
CHAPTER – 1 PROFILE OF THE COMPANY
1. Profile
NAME - Minda Autocare Ltd.
Address : 301/223, Main Road, Mukundpur New Delhi – 110042, INDIA
Phones: +91-11-30073800, 30073900
Fax : +91-11-27618018
Email : queries@mindaautocare.com
2. NATURE OF THE ORGANIZATION
The Rs 3000 Cr Minda Group today is one of India's leading auto component manufacturers, supplying a wide range of products to OEM’s in India as well as globally. The Group has collaborations & Joint Ventures with world leaders, and a product range comprising over 4700 SKU’s spread across various product categories, suitable for a wide range of vehicular as well as non-vehicular and off the road applications. Products are manufactured in world class facilities spread across India, Indonesia, Australia and Germany, and supported by representative offices in Europe, China, Japan and Vietnam. Way back in 1985, MACL (the then Switch Masters Limited) was formed with core objective of creating a distribution network in the country, spanning range of products and services in the auto parts’ after market. The key objective was to drive this organization as marketing & distribution arm of Minda Group
Our vision was to build a distribution network to be recognized as benchmark in the replacement market for automotive products and services.
Given the inherent threats in the domestic after market by way of continuous improvement of quality, enhanced warranties by Auto Companies, and focused thrust by OE, SPDs in this segment, MACL focused on development of Distribution Network, development of Human Resource and suitable organization structure, introduction of efficient & market friendly as well as highly disciplined sales policies encompassing all the facts of the business model thereby, making MACL preferred choice for Minda range of products and services.
MACL Policies developed and improved over last few decades, focused on bringing in paradigm
1. Profile
NAME - Minda Autocare Ltd.
Address : 301/223, Main Road, Mukundpur New Delhi – 110042, INDIA
Phones: +91-11-30073800, 30073900
Fax : +91-11-27618018
Email : queries@mindaautocare.com
2. NATURE OF THE ORGANIZATION
The Rs 3000 Cr Minda Group today is one of India's leading auto component manufacturers, supplying a wide range of products to OEM’s in India as well as globally. The Group has collaborations & Joint Ventures with world leaders, and a product range comprising over 4700 SKU’s spread across various product categories, suitable for a wide range of vehicular as well as non-vehicular and off the road applications. Products are manufactured in world class facilities spread across India, Indonesia, Australia and Germany, and supported by representative offices in Europe, China, Japan and Vietnam. Way back in 1985, MACL (the then Switch Masters Limited) was formed with core objective of creating a distribution network in the country, spanning range of products and services in the auto parts’ after market. The key objective was to drive this organization as marketing & distribution arm of Minda Group
Our vision was to build a distribution network to be recognized as benchmark in the replacement market for automotive products and services.
Given the inherent threats in the domestic after market by way of continuous improvement of quality, enhanced warranties by Auto Companies, and focused thrust by OE, SPDs in this segment, MACL focused on development of Distribution Network, development of Human Resource and suitable organization structure, introduction of efficient & market friendly as well as highly disciplined sales policies encompassing all the facts of the business model thereby, making MACL preferred choice for Minda range of products and services.
MACL Policies developed and improved over last few decades, focused on bringing in paradigm