Project Title:
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|Critical success factors in Global business of B.M.W. |
Abstract/ Summary:
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|In 21st century globalization in the main significant factor driving the entire world reaching new heights. It is most common |
|and can also be found in integrated global market in the form of information and flow of credit, widening of international |
|trade. Due to the effect of globalization people are aware of strategy of other country, their markets and trends. The other |
|factors like distribution network, brand building, product development is also playing their important role in the success of |
|global business where product development is responsible to earn profit and brand building acts as strength of automobile |
|industry. |
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|As automotive industry is one of the largest industry in the world and it is really a competitive market now. The auto mobile |
|production was initially well-known in US but soon Europe, later Asia, especially, Japan. |
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|The project aims to identify critical success factors by analyzing the key challenges and implications in the global |
|competitive environment. This project will attempt to find out the critical success factors of B.M.W in highly
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