Project Questionnier for Dalda

Introduction: Dalda have different ranges in size and types like, there is dalda planta, dalda olive oil and dalda bnaspati available in the market for different customers.Dalda cocking oil is very good in cocking for everything. Dalda’s story begins in early 1930’s when Hindustan Vanaspati Manufacturing Co (today’s Hindustan Lever Limited) wanted to start manufacturing Vanaspati locally. At that time hydrogenated vegetable oil was imported in India by a Dutch company, Dada & Co. Dada & Co, insisted that the branded product should reflect their name, hence in a bid to establish their ownership of the brand Hindustan Lever introduced the letter ‘L’ for Lever into the name; giving rise to the name DALDA. It has also a distinctive feature from other cooking oils that is “NO CHOLESTEROL”.

USERS: Use to cook anything at home or hotels by cooks.
CURRENT PRICE: 180 Rs. per kg
COMPLIMENTRY GOODS: Oil use to cook food

COMPETITOR: Where its competitor HABIB compete very well in the market. Incorporated in 1954-55, Habib Oil Mills (Pvt.) Limited was initially established as an oil expelling unit. The present management took over the unit in 1978 when it was producing only 5000 metric tons of cooking oil annually.

Current price: 175 Rs. Per kg
USERS:
People who cook food of different classes

Gender ……………
Age ………………
Occupation ……………
Income:
20,000-25,000,25,000-30,000,30,000-35,000 and above Respected Sir/Madam

I am the student of GIFT University Gujranwala and I am doing survey on DALDA COCKING OIL. I require your time in answering some questions.

Q#1: What is the basic reason of using DALDA?

a) Price=10% b) Result=30% c) Quantity=5% d) Quality=55%

Q#2: Do you use the substitutes of DALDA?

a) Yes=40%