Project Report
A
Major Project Study Report On
Titled
“A STUDY OF CUSTOMER
PURCHASE DECISION TOWARDS LAPTOPS.”
(Special Reference to Udaipur)
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Submitted to
Rajasthan Technical University, Kota
(www.rtu.ac.in)
Session 2008-2010
Under the Guidance of: Submitted By: Mr. Mukesh Kumawat Jitendra Mehra
Project Guide & Faculty MBA IVth Sem.
( Vision School of Management (
(Affiliated to Rajasthan Technical University & Approved by A I C T E)
Udaipur Road, Chittorgarh (Raj.)
E-mail: vision_mgmt@yahoo.com
Website: www.visionmanagement.org
Preface
This MRP is prepared as the partial fulfillment for Two-Year degree Program of MBA curriculum of Rajasthan Technical University, Kota. It is expected from an MBA to possess a good communication & effective presentation skills.
Objectives of the project report, these are:- □ It is uphold the dignity of individual □ It is honor all commitments □ It is committed to quality, Innovation and growth in every endeavor □ It is responsible Corporate Citizens.
The research provides an opportunity to a student to demonstrate application of his/her knowledge, skill and competencies required during the technical session. Research also helps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data. Although I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy. This report contains a number of additional features: ❖ Introduces electronic industry in India, general c electronic manufacturing process, SWOT analysis, price & profit to the firm, trend & players, domestic players, market opportunities for investment & company profile & objectives of the report. ❖ On conceptual
Major Project Study Report On
Titled
“A STUDY OF CUSTOMER
PURCHASE DECISION TOWARDS LAPTOPS.”
(Special Reference to Udaipur)
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Submitted to
Rajasthan Technical University, Kota
(www.rtu.ac.in)
Session 2008-2010
Under the Guidance of: Submitted By: Mr. Mukesh Kumawat Jitendra Mehra
Project Guide & Faculty MBA IVth Sem.
( Vision School of Management (
(Affiliated to Rajasthan Technical University & Approved by A I C T E)
Udaipur Road, Chittorgarh (Raj.)
E-mail: vision_mgmt@yahoo.com
Website: www.visionmanagement.org
Preface
This MRP is prepared as the partial fulfillment for Two-Year degree Program of MBA curriculum of Rajasthan Technical University, Kota. It is expected from an MBA to possess a good communication & effective presentation skills.
Objectives of the project report, these are:- □ It is uphold the dignity of individual □ It is honor all commitments □ It is committed to quality, Innovation and growth in every endeavor □ It is responsible Corporate Citizens.
The research provides an opportunity to a student to demonstrate application of his/her knowledge, skill and competencies required during the technical session. Research also helps the student to devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them and to provide feasible recommendations on the provided data. Although I have tried my level best to prepare this report an error free report every effort has been made to offer the most authenticate position with accuracy. This report contains a number of additional features: ❖ Introduces electronic industry in India, general c electronic manufacturing process, SWOT analysis, price & profit to the firm, trend & players, domestic players, market opportunities for investment & company profile & objectives of the report. ❖ On conceptual