On
CUSTOMER PERCEPTION TOWARDS VARIOUS PRODUCTS PROVIDED BY INSURANCE INDUSTRY WITH REFERENCE TO HDFC STANDARD LIFE INSURANCE AND ICICI PRUDENTIAL LIFE INSURANCE TO
SUBMITTED IN PARTIAL FULFILLMENT TO
THE IIS UNIVERSITY
For the Degree of
MBA-Human Resource Management
(Department of HRM)
Supervised by:- Submitted by
Dr.Roopam Kothari kavita Agarwal (Assistant Professor) MBA SEM-I (HR) (HRM & IB Dept.) ICG/2013/15590
(IISU)
TABLE OF CONTENTS
S.NO.
TOPIC
PAGE NO.
Acknowledgement
---
Preface
----
Chapter 1
Introduction
5-15
Chapter 2
Research methodology
Meaning of research
Objective of research
Sources of data collection
Limitations of the study
12-16
Chapter 3
Company profile
17-39
Chapter 4
Analysis and interpretation
40-47
Chapter 5
Findings and Suggestions
48-50
Chapter 6
Conclusion
51-52
Bibliography
53
ACKNOWLEDGEMENT
Any job in this world, however trivial or tough cannot be accomplished without the assistance of other. I would hereby take the opportunity to express my indebtedness to people who have helped me to accomplish this task. The project was a great source of learning and a good experience as it made me aware of professional culture and conduct that exists in an organization. I would like to thank Prof. M.K SHARMA (dean, faculty of commerce and management) and Ms. Ankita Gangwal (head of the department) for their valuable guidance, immense support and help for their cooperative attitude and queries which made me understand the different topics of HR quickly. Though at the onset of ambitious project one always encounters certain difficulties of the project as well as making it success, greatly depends on the encouragement, inspiration and