PROJECT REPORT AMUL ITS OPERATIONS
Table of contents
INTRODUCTION TO THE COMPANY
FOUNDER’S MESSAGE
ORGANIZATION INTRODUCTION
PRODUCTS DETAIL
COMPETITION AND EXPORT
DR. V.KURIEN – THE KEY PERSON
REVOLUTIONARY WORK
SITUATION OF FARMERS
KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION
EXTRA ORDINARY STORY OF AMUL
AMUL PRODUCTS
AWARDS
TOTAL QUALITY MANAGEMENT CONDUCTED BY AMUL COMPANY
EFFECTIVENESS
AMUL YATRA
MARKETING & SALES PROMOTION STRATEGY OF AMUL
4PS OF COMPANY
ADVERTISING
MASCOT
AMUL PALOURS
SWADESHI V/S VIDESHI
AMUL AND COMPETITION
EXPORT
AMUL HOPES TO FLOW INTO JAPANESE MARKET
KANAN DAIRY
SOCIAL AWARENESS
AMUL RELATES ITSELF TO SOCIAL ISSUES
AMUL – TASTE OF INDIA
INTRODUCTION:-
Amul began the dairy cooperative movement in India and formed an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.2 million milk producers in Gujarat, India. Amul was formally registered on December 14, 1946. The brand name Amul, sourced from the Sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand. Some cite the origin as an acronym to (Anand Milk Union Limited).The Amul revolution was started as awareness among the farmers. It grew and matured into a protest movement that was channeled towards economic prosperity.
VARGHESE KURIEN – ROLE MODEL FOR AMUL
V. Kurien possessed all professional & management skills which helped to prosper the Amul Company. V. Kurien is considered to be one of the world's great agricultural leaders of this century. The collection of his speeches help to light the way for those who must carry on the battle to ensure greater food security, prosperity, and peace to the world. Dr. Verghese Kurien is the Chairman of India's National Dairy Development Board, the National Cooperative Dairy Federation of India and the Gujarat Cooperative Milk Marketing Federation. His professional life has been dedicated to empowering the Indian farmer through
INTRODUCTION TO THE COMPANY
FOUNDER’S MESSAGE
ORGANIZATION INTRODUCTION
PRODUCTS DETAIL
COMPETITION AND EXPORT
DR. V.KURIEN – THE KEY PERSON
REVOLUTIONARY WORK
SITUATION OF FARMERS
KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION
EXTRA ORDINARY STORY OF AMUL
AMUL PRODUCTS
AWARDS
TOTAL QUALITY MANAGEMENT CONDUCTED BY AMUL COMPANY
EFFECTIVENESS
AMUL YATRA
MARKETING & SALES PROMOTION STRATEGY OF AMUL
4PS OF COMPANY
ADVERTISING
MASCOT
AMUL PALOURS
SWADESHI V/S VIDESHI
AMUL AND COMPETITION
EXPORT
AMUL HOPES TO FLOW INTO JAPANESE MARKET
KANAN DAIRY
SOCIAL AWARENESS
AMUL RELATES ITSELF TO SOCIAL ISSUES
AMUL – TASTE OF INDIA
INTRODUCTION:-
Amul began the dairy cooperative movement in India and formed an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.2 million milk producers in Gujarat, India. Amul was formally registered on December 14, 1946. The brand name Amul, sourced from the Sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand. Some cite the origin as an acronym to (Anand Milk Union Limited).The Amul revolution was started as awareness among the farmers. It grew and matured into a protest movement that was channeled towards economic prosperity.
VARGHESE KURIEN – ROLE MODEL FOR AMUL
V. Kurien possessed all professional & management skills which helped to prosper the Amul Company. V. Kurien is considered to be one of the world's great agricultural leaders of this century. The collection of his speeches help to light the way for those who must carry on the battle to ensure greater food security, prosperity, and peace to the world. Dr. Verghese Kurien is the Chairman of India's National Dairy Development Board, the National Cooperative Dairy Federation of India and the Gujarat Cooperative Milk Marketing Federation. His professional life has been dedicated to empowering the Indian farmer through