Submitted To: Prof. Jayant Bose Course Incharge Business Policy, Planning & Strategy
Submitted By: Jay Shrivastava Kapil Jain Kumar Anshuman Manish Kumar Manpreet Kaur (P301311CMG234) (P301311CMG235) (P301311CMG240) (P301311CMG243) (P301311CMG244)
NIIT University, Neemrana
Table of Contents
Introduction ................................................................................................................................. 3 Phase of Industry ...................................................................................................................... 3 Pre-liberalization era ................................................................................................................ 3 Post-liberalization Era ............................................................................................................. 3 Current phase ............................................................................................................................. 3 Structure....................................................................................................................................... 4 Market Segments ...................................................................................................................... 4 Demand Growth Drivers ......................................................................................................... 5 PEST Analysis ............................................................................................................................. 5 Political Analysis ....................................................................................................................... 5 Economic Analysis .................................................................................................................... 6 Social Analysis