project Report for Tesco
Executive Summary
This report has discussed about the PESTEL analysis for Tesco plc who is the biggest retail chain of the United Kingdom. The analysis has explained various important factors that are essential to handle the in marketing challenges both internal and also external environment. It has evaluated situation of organisation both local and global, its strategies, and also customers. Tesco is UK’s most important food retailer and it’s still protecting its position in the market ahead of the strong competition such as Sainsbury, ASDA, and Morrison. Tesco’s performance will be analyzed more deeply using PESTLE analysis tool. In the part of PESTLE analysis; political, economical, social/cultural, technological, legal and environmental factors have been illustrated separately. Apart from this, it is important to understand an industry business environment. Therefore an organisation needs to formulate its strategies based on the existing strategies within that sector. This report is prepared to evaluate on how Tesco runs its business and give picture on how outside environments have effects on the performance of the organisation. The analysis carried out to give more knowledge on the situation of Tesco Plc.
The report also contains information about the development strategies of the corporation and conclusion of the evaluations.
Introduction
This report will be based on Tesco PLC, with aiming to understand Tesco’s business situation. The marketing concept is continuously developing and changing rapidly. In order to improve marker size and profitability, company needs to follow marketing factors that influence the business growth. In the results of PESTEL analysis an evaluation of the current situation of Tesco’s will be given. The report will be discuss the company’s business position and also evaluate its global situation. The following discussion will provide an overall overview of the political, economic, social/cultural and technical factors
This report has discussed about the PESTEL analysis for Tesco plc who is the biggest retail chain of the United Kingdom. The analysis has explained various important factors that are essential to handle the in marketing challenges both internal and also external environment. It has evaluated situation of organisation both local and global, its strategies, and also customers. Tesco is UK’s most important food retailer and it’s still protecting its position in the market ahead of the strong competition such as Sainsbury, ASDA, and Morrison. Tesco’s performance will be analyzed more deeply using PESTLE analysis tool. In the part of PESTLE analysis; political, economical, social/cultural, technological, legal and environmental factors have been illustrated separately. Apart from this, it is important to understand an industry business environment. Therefore an organisation needs to formulate its strategies based on the existing strategies within that sector. This report is prepared to evaluate on how Tesco runs its business and give picture on how outside environments have effects on the performance of the organisation. The analysis carried out to give more knowledge on the situation of Tesco Plc.
The report also contains information about the development strategies of the corporation and conclusion of the evaluations.
Introduction
This report will be based on Tesco PLC, with aiming to understand Tesco’s business situation. The marketing concept is continuously developing and changing rapidly. In order to improve marker size and profitability, company needs to follow marketing factors that influence the business growth. In the results of PESTEL analysis an evaluation of the current situation of Tesco’s will be given. The report will be discuss the company’s business position and also evaluate its global situation. The following discussion will provide an overall overview of the political, economic, social/cultural and technical factors