Project Report: Jet Airways
Managerial Economics
Project Report: Jet Airways
PROJECT REPORT
Roll no.12: Mugdha Dhupkar
Roll no.23: Vrushali Keer
Roll no.26: Sana Khan
Roll no.27: Vipul Khatu
Roll no.30: Shaun Machado
Roll no.44: Mariza Pereira
Page 1 of 27
Managerial Economics
Project Report: Jet Airways
Sr. No.
Topic
Pg. No.
1
Acknowledgement
1
2
Introduction to Jet Airways
3
3
Corporate Objectives
11
4
Growing Market Potential
12
5
Survival Strategy
13
6
Analysis Of company Finances
15
7
Current Status of the airline
19
8
Bibliography
20
9
Annexure A
21
10
Annexure B
23
Page 2 of 27
Managerial Economics
Project Report: Jet Airways
Acknowledgement
We would like to sincerely thank Prof. Johnson, for his encouragement, guidance and support from the initial to the final level, which enabled us to develop a deep understanding of the subject and this project.
We would also like to thank the Director and Principal for this course.
Finally, we would also like to thank our fellow batch-mates for their encouragement.
Page 1 of 27
Managerial Economics
Project Report: Jet Airways
Introduction to the Aviation Industry
Aviation Industry in India is one of the fastest growing aviation industries in the world.
With the liberalization of the Indian aviation sector, aviation industry in India has undergone a rapid transformation. From being primarily a government-owned industry, the Indian aviation industry is now dominated by privately owned full service airlines and low cost carriers. Private airlines account for around 75% share of the domestic aviation market. Earlier air travel was a privilege only a few could afford, but today air travel has become much cheaper and can be afforded by a large number of people.
The origin of Indian civil aviation industry can be traced back to 1912, when the first air flight between Karachi and Delhi was started by the Indian State Air Services in collaboration with the UK based Imperial Airways. It was an extension of
Project Report: Jet Airways
PROJECT REPORT
Roll no.12: Mugdha Dhupkar
Roll no.23: Vrushali Keer
Roll no.26: Sana Khan
Roll no.27: Vipul Khatu
Roll no.30: Shaun Machado
Roll no.44: Mariza Pereira
Page 1 of 27
Managerial Economics
Project Report: Jet Airways
Sr. No.
Topic
Pg. No.
1
Acknowledgement
1
2
Introduction to Jet Airways
3
3
Corporate Objectives
11
4
Growing Market Potential
12
5
Survival Strategy
13
6
Analysis Of company Finances
15
7
Current Status of the airline
19
8
Bibliography
20
9
Annexure A
21
10
Annexure B
23
Page 2 of 27
Managerial Economics
Project Report: Jet Airways
Acknowledgement
We would like to sincerely thank Prof. Johnson, for his encouragement, guidance and support from the initial to the final level, which enabled us to develop a deep understanding of the subject and this project.
We would also like to thank the Director and Principal for this course.
Finally, we would also like to thank our fellow batch-mates for their encouragement.
Page 1 of 27
Managerial Economics
Project Report: Jet Airways
Introduction to the Aviation Industry
Aviation Industry in India is one of the fastest growing aviation industries in the world.
With the liberalization of the Indian aviation sector, aviation industry in India has undergone a rapid transformation. From being primarily a government-owned industry, the Indian aviation industry is now dominated by privately owned full service airlines and low cost carriers. Private airlines account for around 75% share of the domestic aviation market. Earlier air travel was a privilege only a few could afford, but today air travel has become much cheaper and can be afforded by a large number of people.
The origin of Indian civil aviation industry can be traced back to 1912, when the first air flight between Karachi and Delhi was started by the Indian State Air Services in collaboration with the UK based Imperial Airways. It was an extension of