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Project Report on Barbie Doll

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Project Report on Barbie Doll
Total words -4594 | GROUP NO. 01 |

PGDM SEMESTER II
STRATEGIC MANAGEMENT CONCEPTS

PROJECT NO. 03

STORY OF BARBIE’S ‘SUCCESS’

SUBMITTED TO SUBMITTED BY
Resp. Prof. Sham Sharma Abhinav Sharma
M.A.(Lucknow) Amit Baliyan
D.M.M.(London) Amit Prabhakar
Faculty IPM Amit Kumar Amit Sharma Anjani Kumari

INSTITUTE OF PRODUCTIVITY & MANAGEMANT, MEERUT CONTENTS

1. Acknowledgment 3

2. Introduction 4

3. Executive summery 6

4. SWOT ANALYSIS 7

5. QUESTION 1. 9 6. QUESTION 2. 11

7. QUESTION 3. 18

8. CONCLUSION 20

9. BIBLIOGRAPHY 21

ACKNOWLEDGEMENT

"Work is Worship"- so goes the old adage, Herculean task have been overheard by dedicated and concerted effort of various people who have sensibly and systematically blended their thoughts. We acknowledge deep sense of gratitude towards our guide, Prof. Sham Sharma for giving us time and support. We would like to extend our thanks to all the people who have directly or


Bibliography: Barbie’s Success story (Case study) http://www.marlbe.com/ http://www.megaessays.com/viewpaper/4101.html http://collectdolls.about.com/b/2004/11/08/barbie-doll-creator-ruth-handler-to-be-featured-on-pbs-series.htm http://www.zimbio.com/Barbie+Collector/articles?error=Article+does+not+exist. http://www.ru.org/society/barbie-around-the-world.html
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