Project Report on Paint Industries
“A STUDY OF MARKETING STRATEGIES ADOPTED BY VARIOUS PAINT COMPANIES”
A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
(M.B.A.)
SUPERVISED BY: - RESARCH SCHOLAR’S:-
PROF. DEEPAK TALWAR NISHANT KARDA
PARESH CHOURASIYA
(M.B.A. 3rd SEM.)
MEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT
INDORE-(M.P)
Jan-2011
DECLARATION
I hereby declare that the present work embodied in this dissertation titled “A STUDY OF MARKETING STRATEGIES ADOPTED BY VARIOUS PAINT COMPANIES” was carried out by us and is a genuine work and all the information collected by us is authentic to the best of our knowledge under the supervision of Mr. Deepak Talwar, MITM. This work has not been submitted in part or full in another university for any degree or diploma.
Date: Jan 2011
Prof. Deepak Talwar NISHANT KARADA
(Reader M.B.A. Dept.) PARESH CHOURASIYA
CERTIFICATE
This is to certify that the work entitled “A Study of marketing strategies adopted by various paint companies” was carried out by Mr. Nishant karda and Mr. Paresh chourasyia under my supervision and guidance.
DATE:
PLACE: Indore (M.P)
Prof. Deepak Talwar
(Reader M.B.A. Dept.)
PREFACE
It is seen the most of the companies in paint sector promote market strategies like product/service they offer to the customers. The purpose of this study is to analyze the role of market strategies in paint companies. What are reasons that make customers purchase paint of any particular company. Either it is because of corporate brand awareness or it is because of the service, loyalty, price or any other reason. This research will examine that in
A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
(M.B.A.)
SUPERVISED BY: - RESARCH SCHOLAR’S:-
PROF. DEEPAK TALWAR NISHANT KARDA
PARESH CHOURASIYA
(M.B.A. 3rd SEM.)
MEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT
INDORE-(M.P)
Jan-2011
DECLARATION
I hereby declare that the present work embodied in this dissertation titled “A STUDY OF MARKETING STRATEGIES ADOPTED BY VARIOUS PAINT COMPANIES” was carried out by us and is a genuine work and all the information collected by us is authentic to the best of our knowledge under the supervision of Mr. Deepak Talwar, MITM. This work has not been submitted in part or full in another university for any degree or diploma.
Date: Jan 2011
Prof. Deepak Talwar NISHANT KARADA
(Reader M.B.A. Dept.) PARESH CHOURASIYA
CERTIFICATE
This is to certify that the work entitled “A Study of marketing strategies adopted by various paint companies” was carried out by Mr. Nishant karda and Mr. Paresh chourasyia under my supervision and guidance.
DATE:
PLACE: Indore (M.P)
Prof. Deepak Talwar
(Reader M.B.A. Dept.)
PREFACE
It is seen the most of the companies in paint sector promote market strategies like product/service they offer to the customers. The purpose of this study is to analyze the role of market strategies in paint companies. What are reasons that make customers purchase paint of any particular company. Either it is because of corporate brand awareness or it is because of the service, loyalty, price or any other reason. This research will examine that in