Project Report on Refrigerators
MM- Individual Project
Consumer Home Appliances – Refrigerators
BY,
ROLL NO 16
PGDM-A
Introduction
A refrigerator (often called a "fridge" for short) is a cooling appliance comprising athermally insulatedcompartment and a mechanism to transfer heat from it to the external environment, cooling the contents to a temperature below ambient. Refrigerators are extensively used to store foods which deteriorate at ambient temperatures; spoilage from bacterial growth and other processes is much slower at low temperatures. A device described as a "refrigerator" maintains a temperature a few degrees above the freezing point of water; a similar device which maintains a temperature below the freezing point of water is called a "freezer". The first known artificial refrigeration was demonstrated by William Cullenat the University of Glasgow in 1748.
It seems inconceivable that less than 25 years ago, refrigerators were classified as luxury items in the Indian lexicon. But such are the benefits of economic emancipation that yesterday's luxuries are today's necessities and so it has been with several other products in India. The refrigerator, today, quite simply is an indispensable item of everyday use. The refrigerator market has registered almost 40% growth over the last 4 years – from 3.3 million units in 2004/05 to 4.5 million units in 2008/09. With growing disposable incomes and a low penetration level for the category (34% even in urban India), the market is set to explode in the coming five years.
Refrigerators have been manufactured in India since 1950s.Till the 1980s, players like Godrej, Kelvinator, Allwyn and Voltas controlled almost 90% of the market. Earlier, the white goods sector was categorized as a luxury goods industry and was subject to oppressive taxation and licensing. The situation changed after the liberalization of the Indian economy in the early 1990s. The government removed all restrictions, and now there is no restriction on foreign
Consumer Home Appliances – Refrigerators
BY,
ROLL NO 16
PGDM-A
Introduction
A refrigerator (often called a "fridge" for short) is a cooling appliance comprising athermally insulatedcompartment and a mechanism to transfer heat from it to the external environment, cooling the contents to a temperature below ambient. Refrigerators are extensively used to store foods which deteriorate at ambient temperatures; spoilage from bacterial growth and other processes is much slower at low temperatures. A device described as a "refrigerator" maintains a temperature a few degrees above the freezing point of water; a similar device which maintains a temperature below the freezing point of water is called a "freezer". The first known artificial refrigeration was demonstrated by William Cullenat the University of Glasgow in 1748.
It seems inconceivable that less than 25 years ago, refrigerators were classified as luxury items in the Indian lexicon. But such are the benefits of economic emancipation that yesterday's luxuries are today's necessities and so it has been with several other products in India. The refrigerator, today, quite simply is an indispensable item of everyday use. The refrigerator market has registered almost 40% growth over the last 4 years – from 3.3 million units in 2004/05 to 4.5 million units in 2008/09. With growing disposable incomes and a low penetration level for the category (34% even in urban India), the market is set to explode in the coming five years.
Refrigerators have been manufactured in India since 1950s.Till the 1980s, players like Godrej, Kelvinator, Allwyn and Voltas controlled almost 90% of the market. Earlier, the white goods sector was categorized as a luxury goods industry and was subject to oppressive taxation and licensing. The situation changed after the liberalization of the Indian economy in the early 1990s. The government removed all restrictions, and now there is no restriction on foreign