Page no.
Certificate from the Organization / Corporate Guide
Certificate from the Faculty Guide
Acknowledgement………………………………………………………………...02
Executive Summary……………………..........................................................03 Chapter 1…………………………………………………………………………..04
Company Profile * Overview…………………………………………………………………...05 * History……………………………………………………………………...07 * Competitors…………………………………...…………………………....09 * Strength/Opportunity & weakness/Threats………………………………...10 * Different Products……………………...………….……………………….11 * Awards & Recognitions by SBI……….……………………………….......12
Chapter 2…………………………………………………………………………..14 * Introduction to Advance Product...…………………………….……………15 * SBI Advance Product.……………………………………………………....16 * Statement the Problem……………………………………………………...25 * Research objectives…………………………………………...…………….26 * Significance and scope……………………………………………………...27
Chapter 3………………………………………………………………………….28
Research methodology
Chapter 4 ………………………………………………………………………...31
Analysis of data
Chapter 5………………………………………………………………………....39 * Findings……………………………………………………………………40 * Suggestion & Recommendation……………………………………...….. 41 * Conclusion…………………………………………………………………43
Annexure (Questionnaire)………….……………………………………………44
Bibliography………………………………………………………………….…...47
Acknowledgement It is my proud privilege to release the feelings of my gratitude to several persons who helped me directly or indirectly to conduct this project work. I express my heart full indebtness and owe a deep sense of gratitude to my teacher and my faculty guide Prof. Deepak Tondon, Professor, IILM Institute For Higher Education, Gurgaon, and to my corporate guide Mr. Achutananda Parida AGM, SBI, Main Branch Bhubaneswar, Mr. Deepankar Sahoo & Miss. Sanghamitra Tripathy CRE, Personal Banking, SBI, Main Branch, Bhubaneswar, for their sincere guidance and
Bibliography: Text Books: Solomon, Michael R. (2002), Consumer Behavior: Buying, Having, Being. 5th Ed. New Jersey: Prentice Hall Wilson A. (2003), Marketing Research: An Integrated Approach Naresh Ku. Malhotra, Marketing Research: An Applied Orientation, Fifth Edition Internet: * www.google.co.in * www.sbi.com * www.sbi.co.in * www.bnet.com