Promote Product
Introduction
We are introducing monster energy drink. Monster Energy drink is a soft drink advertised as boosting energy. This drink usually does not emphasize energy derived from the calories. They contain, but rather through a choice of caffeine, vitamins, and herbal supplements the manufacturer has combined.
The special herbs and ingredients used in this energy drink are mostly from Chinese herb stock. We targeted both gender male & female and we used most effective techniques for our product and services with proper reasons.
Product profile Monster energy drink “Raise the beast “ Monster energy drink is a high quality drink with qualitative ingredients like ginseng, carbonated water, and glucuronolactone. It is mainly a diet drink containing less sugar level and favored with caffeine. The presence of guarana seed gives maximum kick to the resting cells in the body with natural flavour. Monster energy drink is specially targeted to customers above 15 years to 45 years. Monster energy drink is a differentiative product with the presence of unique ingredients. On the other hand it is a medium range drink easily available in any food shop.
Target Market
We have chosen behavioral and demographic segmentation because of the customers we have targeted and the benefit sought by them.
Our segmentation strategy is targeting both gender male and female and the age group between 15 to 45 years. Overall gender 100%
Male 65%
Female 35%
Our target groups are:
Labors
Students
Young people
Sports men
Characteristics of the target group
Stress
Loss of energy
Hard working
Less sleep
Engage in physical activities
Promotional
We are introducing monster energy drink. Monster Energy drink is a soft drink advertised as boosting energy. This drink usually does not emphasize energy derived from the calories. They contain, but rather through a choice of caffeine, vitamins, and herbal supplements the manufacturer has combined.
The special herbs and ingredients used in this energy drink are mostly from Chinese herb stock. We targeted both gender male & female and we used most effective techniques for our product and services with proper reasons.
Product profile Monster energy drink “Raise the beast “ Monster energy drink is a high quality drink with qualitative ingredients like ginseng, carbonated water, and glucuronolactone. It is mainly a diet drink containing less sugar level and favored with caffeine. The presence of guarana seed gives maximum kick to the resting cells in the body with natural flavour. Monster energy drink is specially targeted to customers above 15 years to 45 years. Monster energy drink is a differentiative product with the presence of unique ingredients. On the other hand it is a medium range drink easily available in any food shop.
Target Market
We have chosen behavioral and demographic segmentation because of the customers we have targeted and the benefit sought by them.
Our segmentation strategy is targeting both gender male and female and the age group between 15 to 45 years. Overall gender 100%
Male 65%
Female 35%
Our target groups are:
Labors
Students
Young people
Sports men
Characteristics of the target group
Stress
Loss of energy
Hard working
Less sleep
Engage in physical activities
Promotional