Promote Sales of Aci Laser Shaving Products
Part-1
1.1 Introduction to the report:
Now-a-days people are more conscious about health & hygiene and try to keep themselves clean and presentable to all. Men’s are also included in this race as a result demand of grooming accessories are increasing day by day which includes most importantly the men’s shaving items as a result people are looking different types of shaving accessories to use which lead to make this industry competitive. Quality & comfort is the most vital factors in achieving competitive advantage for these types of products. Laser is a new product in Bangladesh market launch under ACI limited since February, 2008. ACI 's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction.
Laser is totally self - reliant in technology using state of art manufacturing equipments. Ongoing Research and development has enabled the Brand to earn sterling reputation in the World markets, while reigning supreme at home, resulting in World Class Products.
ISO 9001:2000 certification and several prestigious international awards like the Monde selection (Brussels) Belgium and national export awards from the engineering promotion council (EEPC) Testify to the superior quality of Laser range of shaving products.
Laser products has enhanced the shaving experience for millions of men with its category that includes flat blades, regular disposables, Rubberized long handle razors Triple blade systems and Disposables. The Laser Range is in keeping with the latest trends in shaving and grooming products.
Laser has its worldwide operation such as London, Dubai, Europe, Middle East, USA, Canada, North America, Australia, and South Asia.
1.2 Scope of the report:
Laser is mainly a shaving item that is totally new in the consumers
1.1 Introduction to the report:
Now-a-days people are more conscious about health & hygiene and try to keep themselves clean and presentable to all. Men’s are also included in this race as a result demand of grooming accessories are increasing day by day which includes most importantly the men’s shaving items as a result people are looking different types of shaving accessories to use which lead to make this industry competitive. Quality & comfort is the most vital factors in achieving competitive advantage for these types of products. Laser is a new product in Bangladesh market launch under ACI limited since February, 2008. ACI 's mission is to achieve business excellence through quality by understanding, accepting, meeting and exceeding customer expectations. ACI follows International Standards on Quality Management System to ensure consistent quality of products and services to achieve customer satisfaction.
Laser is totally self - reliant in technology using state of art manufacturing equipments. Ongoing Research and development has enabled the Brand to earn sterling reputation in the World markets, while reigning supreme at home, resulting in World Class Products.
ISO 9001:2000 certification and several prestigious international awards like the Monde selection (Brussels) Belgium and national export awards from the engineering promotion council (EEPC) Testify to the superior quality of Laser range of shaving products.
Laser products has enhanced the shaving experience for millions of men with its category that includes flat blades, regular disposables, Rubberized long handle razors Triple blade systems and Disposables. The Laser Range is in keeping with the latest trends in shaving and grooming products.
Laser has its worldwide operation such as London, Dubai, Europe, Middle East, USA, Canada, North America, Australia, and South Asia.
1.2 Scope of the report:
Laser is mainly a shaving item that is totally new in the consumers
Bibliography: * Kotler, Philip & Armstrong, Gray, “Principles of Marketing” Prentice Hall, 10th Edition, 2003-2004 * Kotler, Philip, “Marketing Management” Prentice Hall, 11th Edition, 2005-2006 * Khanka, S.S., “Entrepreneurial Development” S. Chand & Company Ltd.,3rd Edition, 2006 * www.wikipedia.com * www.aci-bd.com * www.malhotra.com * Annual Report 2008 of ACI Limited.