Promotion and Public Relation
Promotion
Promotion is all about offer free coupon, discount, voucher, and so on. It is a tool that can incentive the market sell in short term period. “Sell promotion is an incentives designed tool to stimulate the purchase or sale of a product, usually in the short term (Smashiq, 2008)”. So it is used to accelerate short-term sales and also building brand awareness and encouraging repeat buying. However there are some promotion strategies that KFC Company normally will uses included printable coupons from online, discount for every Tuesday in certain places, combo set in cheaper and valuable price, and boutique collection with a combo set.
First of all, the printable coupons from online is one of the less cost promotion strategy that can help KFC stimulate their market sell in efficient way for the short term period. This is because through online printable coupon, consumers are able to get free coupon immediately from online and also can easily to print it out from themselves. So this is quite efficient and convenient method that can let consumers get KFC promotion offer from online and without any promote feels because they just need to post on online such as Figure1.0 has posted on BlogSpot. Normally when consumers see this kind of promotion, they will automatically collect the printable coupons and share with their friends and family because got many coupons that allow them to eat or enjoy together. So it is also an efficient way that can help KFC Company through consumers sharing power to increase their sell. Besides that, KFC Company also will share the information through online such as Facebook in Figure 1.5, when people see this message will start to share with their friends and at the same time consumers can make some comments in Facebook. So as per conversation from the Facebook, KFC can know well actually what consumers want on what kind of free offer that consumers prefer to get.
Secondly, discount for every Tuesday in certain places is also a
Promotion is all about offer free coupon, discount, voucher, and so on. It is a tool that can incentive the market sell in short term period. “Sell promotion is an incentives designed tool to stimulate the purchase or sale of a product, usually in the short term (Smashiq, 2008)”. So it is used to accelerate short-term sales and also building brand awareness and encouraging repeat buying. However there are some promotion strategies that KFC Company normally will uses included printable coupons from online, discount for every Tuesday in certain places, combo set in cheaper and valuable price, and boutique collection with a combo set.
First of all, the printable coupons from online is one of the less cost promotion strategy that can help KFC stimulate their market sell in efficient way for the short term period. This is because through online printable coupon, consumers are able to get free coupon immediately from online and also can easily to print it out from themselves. So this is quite efficient and convenient method that can let consumers get KFC promotion offer from online and without any promote feels because they just need to post on online such as Figure1.0 has posted on BlogSpot. Normally when consumers see this kind of promotion, they will automatically collect the printable coupons and share with their friends and family because got many coupons that allow them to eat or enjoy together. So it is also an efficient way that can help KFC Company through consumers sharing power to increase their sell. Besides that, KFC Company also will share the information through online such as Facebook in Figure 1.5, when people see this message will start to share with their friends and at the same time consumers can make some comments in Facebook. So as per conversation from the Facebook, KFC can know well actually what consumers want on what kind of free offer that consumers prefer to get.
Secondly, discount for every Tuesday in certain places is also a