Promotion Through Mobile Message (Sms)
Promotion through Mobile message (SMS)
Marguerta EI Khoury
ID:
The dissertation has been submitted to Skyline University College Sharjah
In partial fulfillment of the
Degree of Bachelor of Business Administration
Major in Marketing
April 2013
Promotion through Mobile message (SMS)
Marguerta EI Khoury
Acknowledgement:
I would like to thank everyone who helped to see this dissertation to completion. In particular, I would like to thank Dr. Mohammad Masroor, my advisor for making this work possible and for his great help and patience with me. Also I would like to thank all the people who have responded to my survey. Also another thanks to my friends who has also given me help to search for the information needed in finishing this dissertation.
Marguerta EI Khoury
CERTIFICATE
This is to certify that the dissertation work of the Promotion through SMS Message is the original work undertaken by him/her and the incremental progression has been supervised by me towards the partial fulfillment of the award of Bachelor of Business Administration (major in Marketing ) Degree of Skyline College.
I further certify to the best of my knowledge that this project has not been copied and not submitted elsewhere for the award of any other degree at any other institution.
Dr. Mohammad Masroor
Asst. Professor – Skyline College
Dissertation – Supervisor
Abstract
SMS promotions are the future. In a cellular world of over 275 million users, about 160 million are using SMS text messaging. All forms of text messaging are looking at substantial growth from 2011 forward. It may be the largest single technological revolution this generation has ever seen, but also it is allowing many people to be connected and marketed toward with things they might really want.
SMS tend to be pretty tech savvy, so SMS users know how SMS marketing works. This may be
Marguerta EI Khoury
ID:
The dissertation has been submitted to Skyline University College Sharjah
In partial fulfillment of the
Degree of Bachelor of Business Administration
Major in Marketing
April 2013
Promotion through Mobile message (SMS)
Marguerta EI Khoury
Acknowledgement:
I would like to thank everyone who helped to see this dissertation to completion. In particular, I would like to thank Dr. Mohammad Masroor, my advisor for making this work possible and for his great help and patience with me. Also I would like to thank all the people who have responded to my survey. Also another thanks to my friends who has also given me help to search for the information needed in finishing this dissertation.
Marguerta EI Khoury
CERTIFICATE
This is to certify that the dissertation work of the Promotion through SMS Message is the original work undertaken by him/her and the incremental progression has been supervised by me towards the partial fulfillment of the award of Bachelor of Business Administration (major in Marketing ) Degree of Skyline College.
I further certify to the best of my knowledge that this project has not been copied and not submitted elsewhere for the award of any other degree at any other institution.
Dr. Mohammad Masroor
Asst. Professor – Skyline College
Dissertation – Supervisor
Abstract
SMS promotions are the future. In a cellular world of over 275 million users, about 160 million are using SMS text messaging. All forms of text messaging are looking at substantial growth from 2011 forward. It may be the largest single technological revolution this generation has ever seen, but also it is allowing many people to be connected and marketed toward with things they might really want.
SMS tend to be pretty tech savvy, so SMS users know how SMS marketing works. This may be
Bibliography: [1] Becker, D. Participation TV: Premium SMS vs. Toll-Free IVR.International Journal of Mobile Marketing, 2007, Vol. 2 Issue 2:50-52. [3] Balabanis, G., Mitchell, V. W., and Heinonen-Mavrovouniotis, S. SMSBased Surveys: Strategies to Improve Participation. International Journal of Advertising, 2007, Vol. 26 Issue 3: 369-385. [4] Carroll, A., Scornavacca, E., Fletcher, K., and Barnes, S. J. Consumer Perceptions and Attitudes towards SMS Advertising: Recent Evidence from New Zealand. International Journal of Advertising, 2007, Vol. 26 Issue 1: 79-98. [5] Muk, A. Consumers ' Intentions to Opt in to SMS Advertising.International Journal of Advertising, 2007, Vol. 26 Issue 2: 177-198.