Promotional Marketing- Malaysia Fo Guang Shan
BMR 2044 Promotional Marketing (Assignment 2)FoGuang Shan Malaysia
TRIMESTER 1, 2013/2014 SESSION
BMR2044 Promotional Marketing Assignment 2
Lecturer’s Name: Mr. Lai Kim Piew (BM202)
Group Members: NAME You Pei Yin LohXin Yi Goh Cheng Khai Loh Kai Xin Tan Chit Ching Student I/D 1102701361 1102700998 1121117720 1111112381 1091100720
Page | 1
BMR 2044 Promotional Marketing (Assignment 2)FoGuang Shan Malaysia
Table Content
Titles
(i)Executive Summary (ii)Background of FoGuang Shan Malaysia (iii)Current Marketing Situation (iv)Objective of Promotional Plan (v)Marketing Strategy (vi)Promotional Strategy (vii)Budgeting (viii)Action Plan (ix)Conclusion (x)List of Reference (xi)Plagiarism Report(Print Screen) (xii)Print Advertisement Design
Page Number
3 4-5 6-7 8 9-10 11-18 19 20-22 23 24 25 26
Page | 2
BMR 2044 Promotional Marketing (Assignment 2)FoGuang Shan Malaysia
(i) Executive Summary FoGuang Shan Malaysia, is one of the many branches of FoGuang Shan throughout the world. The founder of FoGuang Shan is an international Buddhist Order who is Ben Master Hsing Yun. This non-profit organization has establish their organization in 1967.FoGuang Shan in Chinese means “the Mountain of Buddha’s Light”. The headquarter of FoGuang Shan is located at Kaoshiung, Taiwan. It operates 62 branch temples in Taiwan, and 98 throughout the rest of the world.
In this assignment, we have included current marketing situation of FoGuang Shan as well as the SWOT analysis which refers to the strength, weakness, opportunity, and threat of FoGuang Shan. In addition, we will also cover the objectives of promotional plan where we will stated briefly about the strategy that we use to accomplish our objectives. Moreover, we have included the market strategy that should be used by FoGuang Shan.
Last but not least, we would like to propose FoGuang Shan a promotional strategy or plan to promote FoGuang Shan to the society. We have to comeaross about the
TRIMESTER 1, 2013/2014 SESSION
BMR2044 Promotional Marketing Assignment 2
Lecturer’s Name: Mr. Lai Kim Piew (BM202)
Group Members: NAME You Pei Yin LohXin Yi Goh Cheng Khai Loh Kai Xin Tan Chit Ching Student I/D 1102701361 1102700998 1121117720 1111112381 1091100720
Page | 1
BMR 2044 Promotional Marketing (Assignment 2)FoGuang Shan Malaysia
Table Content
Titles
(i)Executive Summary (ii)Background of FoGuang Shan Malaysia (iii)Current Marketing Situation (iv)Objective of Promotional Plan (v)Marketing Strategy (vi)Promotional Strategy (vii)Budgeting (viii)Action Plan (ix)Conclusion (x)List of Reference (xi)Plagiarism Report(Print Screen) (xii)Print Advertisement Design
Page Number
3 4-5 6-7 8 9-10 11-18 19 20-22 23 24 25 26
Page | 2
BMR 2044 Promotional Marketing (Assignment 2)FoGuang Shan Malaysia
(i) Executive Summary FoGuang Shan Malaysia, is one of the many branches of FoGuang Shan throughout the world. The founder of FoGuang Shan is an international Buddhist Order who is Ben Master Hsing Yun. This non-profit organization has establish their organization in 1967.FoGuang Shan in Chinese means “the Mountain of Buddha’s Light”. The headquarter of FoGuang Shan is located at Kaoshiung, Taiwan. It operates 62 branch temples in Taiwan, and 98 throughout the rest of the world.
In this assignment, we have included current marketing situation of FoGuang Shan as well as the SWOT analysis which refers to the strength, weakness, opportunity, and threat of FoGuang Shan. In addition, we will also cover the objectives of promotional plan where we will stated briefly about the strategy that we use to accomplish our objectives. Moreover, we have included the market strategy that should be used by FoGuang Shan.
Last but not least, we would like to propose FoGuang Shan a promotional strategy or plan to promote FoGuang Shan to the society. We have to comeaross about the