Promotional Strategies
Business Research Methodology
TOP-10 Promotional STRATEGIES Of Business Schools
A research conducted by: -
Shaliendra Kumar
Siddhanth Jain
Vaibhav Kapil
Puneet Bhandari
Vivek Kumar
Contents
1). Selecting and formulation research topic
2). Research design and plan
3). Experimental Design
4). Sampling and sampling strategy or plan
5). Measurement and scaling techniques
6). Data Collection methods and techniques
7). Testing of hypothesis
8). Statistical techniques for processing & analysis of data
9). Analysis, interpretation & drawing inferences
10). Report writing
Selecting and formulation of research topic
TOP-10 Promotional STRATEGIES Of Business Schools is the field of study in this research.
Analysis is to be done on the same with the help of Personal Interview and Multiple choice Questionnaire.
The Analysis will then lead to a comparison between the different promotional strategies.
Literature Review
Promotion is the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are: 1. To present information to consumers as well as others. 2. To increase demand. 3. To differentiate a product.
There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to
TOP-10 Promotional STRATEGIES Of Business Schools
A research conducted by: -
Shaliendra Kumar
Siddhanth Jain
Vaibhav Kapil
Puneet Bhandari
Vivek Kumar
Contents
1). Selecting and formulation research topic
2). Research design and plan
3). Experimental Design
4). Sampling and sampling strategy or plan
5). Measurement and scaling techniques
6). Data Collection methods and techniques
7). Testing of hypothesis
8). Statistical techniques for processing & analysis of data
9). Analysis, interpretation & drawing inferences
10). Report writing
Selecting and formulation of research topic
TOP-10 Promotional STRATEGIES Of Business Schools is the field of study in this research.
Analysis is to be done on the same with the help of Personal Interview and Multiple choice Questionnaire.
The Analysis will then lead to a comparison between the different promotional strategies.
Literature Review
Promotion is the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are: 1. To present information to consumers as well as others. 2. To increase demand. 3. To differentiate a product.
There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to