Promotional strategy for adventure wear brand in India
INDEX
S.NO CONTENTS Pg.No
1. Problem definition 3
2. Executive summary 3
3. Reasons for investing in India 3
4. Value proposition 3
5. Competitor Analysis 4
6. Segmenting, targeting & positioning 4
7. The marketing plan 4-8 Product 4-5 Place 5 Promotion 5-7 Price 7-8
8. Findings and outcomes 8-10
9. Future Prospects 10
10. References 10
Problem definition:
Adventure Apparel is an American youth centric clothing and retail company which specializes in adventure apparel and accessories. It wants to foray into the Indian market. The product portfolio includes high quality rugged apparel and footwear, catering to the adventure seeking youth in India. One of the key challenges the brand is facing is mapping the market competition. Hence, in this project we come up with a go to market strategy for the brand , focussing mainly on the promotional aspects.
Executive summary:
This report gives an entire market plan for the American youth centric clothing brand- Adventure Apparel with special focus on the promotional aspect.. It discusses in detail the present market scenario in India and why should India be looked as a prospective investment opportunity? It then covers the segmentation, targeting and positioning aspects of the brand in India. It then covers the various promotional activities that need to be implemented for the success of the brand in India and the costs related with each of these activities. Also, the results of an online survey conducted to know about the perceptions of the Indian customers are mentioned in this report.
Reasons for investing in India:
The Himalayas is undoubtedly the playground of the world. Hence, India is considered a “one stop adventure shop” with activities like trekking, camping, skiing, watersports and safaris in the offering. According to latest
S.NO CONTENTS Pg.No
1. Problem definition 3
2. Executive summary 3
3. Reasons for investing in India 3
4. Value proposition 3
5. Competitor Analysis 4
6. Segmenting, targeting & positioning 4
7. The marketing plan 4-8 Product 4-5 Place 5 Promotion 5-7 Price 7-8
8. Findings and outcomes 8-10
9. Future Prospects 10
10. References 10
Problem definition:
Adventure Apparel is an American youth centric clothing and retail company which specializes in adventure apparel and accessories. It wants to foray into the Indian market. The product portfolio includes high quality rugged apparel and footwear, catering to the adventure seeking youth in India. One of the key challenges the brand is facing is mapping the market competition. Hence, in this project we come up with a go to market strategy for the brand , focussing mainly on the promotional aspects.
Executive summary:
This report gives an entire market plan for the American youth centric clothing brand- Adventure Apparel with special focus on the promotional aspect.. It discusses in detail the present market scenario in India and why should India be looked as a prospective investment opportunity? It then covers the segmentation, targeting and positioning aspects of the brand in India. It then covers the various promotional activities that need to be implemented for the success of the brand in India and the costs related with each of these activities. Also, the results of an online survey conducted to know about the perceptions of the Indian customers are mentioned in this report.
Reasons for investing in India:
The Himalayas is undoubtedly the playground of the world. Hence, India is considered a “one stop adventure shop” with activities like trekking, camping, skiing, watersports and safaris in the offering. According to latest
References: ADVENTURE TOURISM IN INDIA – AN OVERVIEW by Akshay Kumar Domestic Tourism- Evolution, trends and growth; a report by FICCI Adventure tourism market report by The adventure travel trade association and Xola Consultancy www.4psbusinessandmarketing.com – Market interview by Amol Dhillon( VP strategy and planning, Woodland) www.adventure18.com