Promotional Stratgey
1
Kotler Srinivasan Center for Research in Marketing 2nd INTERNATIONAL CONFERENCE ON BUSINESS ANALYTICS December 22-23, 2012
2
CONTENT
1 A Comparison of Reflective/Formative Second Factor Models with the Schmid Leiman Factor Structure
Piyush Sharma, Hong Kong Polytechnic University, Hong Kong Bharadhwaj Sivakumaran, Great Lakes Institute of Management, Chennai Geetha Mohan, SSN College of Engineering, Chennai
5
2
Rethinking marketing and IT relationship
Rajesh RadhaKrishnan, IBM Global Technology Services P. K. Kannan Robert H. Smith School of Business
14
3
A Study on customers profiling, competitors mapping and usage pattern analysis from various users segments of AntiRabies Vaccine with specific reference to brand RAKSHARAB from Indian Immunologicals Limited in Canine Practicing in India
Dr. Bimal Kumar Choudhuhry & Ms.Sinorita Dash
20
4
Order-splitting vs. the postponement strategy for a third-party managed global supply chain
Damodar Y. Golha: Haworth College of Business,Western Michigan University Snehamay Banerje: School of Business – Camden, The State University of NJ
55
5 6
Forecasting practices in agrochemical industry in India.
Rakesh Singh & Vaidy Jayaraman, Great Lakes Institute of Management
60 77
Impact of Hospital Service Quality Dimensions on Customer Loyalty from the Patients perspective
Shankar MM: Mentor – Research and Training, Synthesis Research Solutions Roopa BL: Faculty – Vivekananda Institute of Technology,Dept of Management studies
7
Promotional Strategies of Apparels in Selected Retail Stores : A Study on Private Labels
Dr.KompalliSasi Kumar, Associate Professor-Finance, Siva Sivani IM Dr.Jacqueline Williams, Professor & HOD, CMR Technical Campus Mr.Suneel. S, Assistant Professor, CMR Technical Campus
100
8
Driving Customer Experience Management through Business Analytics
Rangin Lahiri, Senior Manager, Cognizant Business Consulting Indranil Ghosh,Consultant,
Kotler Srinivasan Center for Research in Marketing 2nd INTERNATIONAL CONFERENCE ON BUSINESS ANALYTICS December 22-23, 2012
2
CONTENT
1 A Comparison of Reflective/Formative Second Factor Models with the Schmid Leiman Factor Structure
Piyush Sharma, Hong Kong Polytechnic University, Hong Kong Bharadhwaj Sivakumaran, Great Lakes Institute of Management, Chennai Geetha Mohan, SSN College of Engineering, Chennai
5
2
Rethinking marketing and IT relationship
Rajesh RadhaKrishnan, IBM Global Technology Services P. K. Kannan Robert H. Smith School of Business
14
3
A Study on customers profiling, competitors mapping and usage pattern analysis from various users segments of AntiRabies Vaccine with specific reference to brand RAKSHARAB from Indian Immunologicals Limited in Canine Practicing in India
Dr. Bimal Kumar Choudhuhry & Ms.Sinorita Dash
20
4
Order-splitting vs. the postponement strategy for a third-party managed global supply chain
Damodar Y. Golha: Haworth College of Business,Western Michigan University Snehamay Banerje: School of Business – Camden, The State University of NJ
55
5 6
Forecasting practices in agrochemical industry in India.
Rakesh Singh & Vaidy Jayaraman, Great Lakes Institute of Management
60 77
Impact of Hospital Service Quality Dimensions on Customer Loyalty from the Patients perspective
Shankar MM: Mentor – Research and Training, Synthesis Research Solutions Roopa BL: Faculty – Vivekananda Institute of Technology,Dept of Management studies
7
Promotional Strategies of Apparels in Selected Retail Stores : A Study on Private Labels
Dr.KompalliSasi Kumar, Associate Professor-Finance, Siva Sivani IM Dr.Jacqueline Williams, Professor & HOD, CMR Technical Campus Mr.Suneel. S, Assistant Professor, CMR Technical Campus
100
8
Driving Customer Experience Management through Business Analytics
Rangin Lahiri, Senior Manager, Cognizant Business Consulting Indranil Ghosh,Consultant,
References: Forecasting I Model Performance and Application, Implications for Business Functions (Bowersox et al, 1979; Gardner, 1990) 62 Fildes and Lusk (1984) found that the majority of respondents were familiar with all the techniques including Box-Jenkins method