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Propersal for E-Commerce

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Propersal for E-Commerce
APPENDIX D – Individual Masters Project (60 credits) – Proposal Pro forma 1500 Words

INDIVIDUAL MASTERS PROJECT (60 credits)Supervision Acceptance Form (AY 2008/09) | | Student Name: Shuo Wang / i7282991 | | Preferred Supervisor: SherryIt cannot be guaranteed that your choice of supervisor will be granted. If your chosen supervisor is not available then a suitable supervisor will be allocated to you. | | Project Title:The application and development of e-commerce in catering industry | Project Area: (200)Brief introduction to the project Research Question that the project is designed to Answer In the 21st century, the rapid development of computer and network technology impels internet applications to become more and more popular in daily life. Nowadays, the society is advancing to transform quickly to the information-based society. Information automation can lead people to deal with the complicated jobs easily, and it also improves working efficiency for people. Additionally, the use of e-commerce brings huge changes and opportunities to enterprises. E-commerce is a revolution, and it represents a kind of direction which is a new economy business model of the new civilization. As a result, how to transform a traditional business to an e-business properly is the problem for various industries, especially, catering industry is a good example for changing. This project will focus on how to run e-commerce in cantering industry, and it will be based on one specific company which is a Chinese restaurant named City Bay Views, through the use of e-commerce network technology properly to reduce the operating costs for this restaurant, to improve the efficiency of the service, to optimize the restaurant environment and to improve its competitiveness. | | Aim and Objectives of Project: (1000)Background of the projectDefined goal and objectivesThe societal vision of the organisationExpected short-term and long-term resultsBeneficiaries of

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