Proposal for Joyoung Soy Milk Maker
Proposal for Joyoung Soy Milk Maker
Team members:
Chenyi Dong, Qihang He, Jing Zheng, Rujia Wang
Company Background:
Joyoung Co., LTD is a modern enterprise which focuses on the R&D production as well as kitchen appliances. It established in 1994, and listed successfully on the Shenzhen Stock Exchange in 2008. As the pioneer and leader of soy milk maker field in China, Joyoung has been leading the technical innovation and development among all the food machine brands. With delicate design and high quality, Joyoung is qualified to enter international market and ready to become a global brand.
Introduction of Joyoung Soy Milk Maker:
Joyoung Soy Milk Maker is a fully automatic home kitchen appliance which uses a new heating system without a heating tube. Instead, it applies heat to the entire body for a more even cooking. This model can be used to make soymilk, five grains milk, full bean milk, and mung bean milk. It can also make rice paste, corn juice and grains paste. It is computer controlled, and will automatically pre-heat, grind, and cook. Just push a button, the fresh sticky soymilk is ready to enjoy within twenty minutes.
Four Selected Potential Markets:
America
1. Soybean is a very nutritional agricultural product. American Food and Drug Administration suggested a 25g daily intake of soy. 2. The United States is a large agricultural country with high level of mechanization. It leads the world’s concern in both the production and exportation of soybean, which provides soybean with comparatively lower price.
3. America is a large market and American people like to try new things. Soybean milk is a kind of drink with Chinese characteristics. What’s more, the number of Chinese people who live in America lives up to more than 4 million, most of which concentrated in several big cities, like New York. So it’s easier and more convenient to spread Chinese culture and living habits.
Thailand 1. As an Asian country,
Team members:
Chenyi Dong, Qihang He, Jing Zheng, Rujia Wang
Company Background:
Joyoung Co., LTD is a modern enterprise which focuses on the R&D production as well as kitchen appliances. It established in 1994, and listed successfully on the Shenzhen Stock Exchange in 2008. As the pioneer and leader of soy milk maker field in China, Joyoung has been leading the technical innovation and development among all the food machine brands. With delicate design and high quality, Joyoung is qualified to enter international market and ready to become a global brand.
Introduction of Joyoung Soy Milk Maker:
Joyoung Soy Milk Maker is a fully automatic home kitchen appliance which uses a new heating system without a heating tube. Instead, it applies heat to the entire body for a more even cooking. This model can be used to make soymilk, five grains milk, full bean milk, and mung bean milk. It can also make rice paste, corn juice and grains paste. It is computer controlled, and will automatically pre-heat, grind, and cook. Just push a button, the fresh sticky soymilk is ready to enjoy within twenty minutes.
Four Selected Potential Markets:
America
1. Soybean is a very nutritional agricultural product. American Food and Drug Administration suggested a 25g daily intake of soy. 2. The United States is a large agricultural country with high level of mechanization. It leads the world’s concern in both the production and exportation of soybean, which provides soybean with comparatively lower price.
3. America is a large market and American people like to try new things. Soybean milk is a kind of drink with Chinese characteristics. What’s more, the number of Chinese people who live in America lives up to more than 4 million, most of which concentrated in several big cities, like New York. So it’s easier and more convenient to spread Chinese culture and living habits.
Thailand 1. As an Asian country,