“The web is the ultimate customer empowering environment. He or She who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouse click away.” Jacob Nielsen, Designing Web Usability. There are many Pros and Cons when it comes to e- commerce. The use of the internet e commerce has grown drastically in recent years. E commerce is the buying and selling of goods and services on the internet. Even though there are tangible privacy and security issues that keep people on guard, consumers face a dilemma each time they need to divulge highly personal information online, the ability to provide secure shopping transaction via the internet and companies can sell directly to the customers instead of a middle person and the internet allows companies to have access to a global market. E-commerce offers buyers maximum convenience. They can visit the web sites of multiple vendors round the clock any given day to compare prices and make purchases, without having to leave their homes or offices from around the globe. In some cases, consumers can immediately obtain a product or service, such as an electronic book, a music file, or computer software, by downloading it over the Internet. E-commerce is attractive because it reduces the cost of doing business. Sending a few bytes of data over a network is cheaper, faster and more convenient than sending a messenger or even making a phone call. E-commerce covers any form of business or administrative transactions or information exchange that is executed using any information and communications technology. E Commerce has changed the way companies function in today society. The technology has advanced over the decade and the internet has given business better opportunities to grow and expand their business and reach national or even global levels. The internet allows any small business the opportunity to have a business in
Links: Awad, E. M. (2003) Electronic Commerce: from vision to fulfillment, New Jersey: Prentice Hall, ISBN 013140265X http://www.ecommerce-guide.com/news/news/article.php/2013731