Pros And Cons Of Oval Track Vs Street Racing

The American population seems to prefer the oval track versus the street/road courses. IndyCar Racing needs the oval track to retain their heritage. However, the oval tracks are hard for the IndyCar to maneuver. With two-day shows for practicing, qualifying, and racing, fans are just not going to give up two days especially when the weather is less than ideal. One cannot expect customers to show up at 3:00 or 5:00 pm to sit and watch a race. Fans want to be entertained as well (Miller, 2014). IndyCar street races offer excitement and entertainment. Street races are more of a circus environment offering musical performances as well as different races going on at once. The fans feel like they get more for their money. While
the Indy 500 has shifted to offering concerts as a way to provide entertainment and draw crowds, street races just seem to have a different feel (Wilkinson, 2014). The IndyCar Racing industry would do well to target their fans by offering both oval and street races. Older fans prefer the oval track while the younger fans want more entertainment that the street racing offers. By offering both venues, IndyCar can turn the need of their fans into wants which would have the potential to increase their target market. Since entertainment is the ultimate goal to meet the wants of the fans, IndyCar Racing must create the appropriate mix of events to satisfy everyone (Ferrell & Hartline, 2014).