PROSPECTS AND CHALLENGES OF TOURISM IN ASSAM
2011 International Conference on Advancements in Information Technology
With workshop of ICBMG 2011
IPCSIT vol.20 (2011) © (2011) IACSIT Press, Singapore
Problem and Prospect of Tea Tourism in Assam - A Swot Analysis
Horen Goowalla+, Dhurbojyoti Neog
Deptt of Commerece, Mariani College, Jorhat Assam. India
Abstract. There are no too opinions about the importance and significance of tourism sector in an economy. Now the Government of Assam has taken a right approach by looking into the tea sectors as a lucrative tourist destination having great potentiality. The history of tea tourism has recent origin in Assam. There are lots of potentialities in the tea gardens of the state to promote tea tourism industry within tea garden boundaries. Tea estates bungalows are often well preserved relic of the colonial era, with large courtyards swimming pools, century- old trees and green lawns, which capture an old world charm.
These places are perfect to attract tourists. If vine-yards in European countries can be a major tourist destination, definitely the tea gardens of Assam can be a major tourist destination of North East India. All bungalows were refurbished to cater the need and taste of foreign tourist. In these places, tourist has the thrill and chance to pluck tea leaves, go on nature walks, trekking and rafting and even play golf at the links. The bungalows in these estates could be transformed into resorts and these would definitely be in great demand. If these ventures are grown up properly, then the surplus labourers can be engaged in various capacities such as chauffeur, waiter, security guard, helper, cook, gardeners etc. The overall SWOT analysis (acronym for strengths, weakness, Opportunities and threats) and problem and prospect of tea tourism sector in Assam based on interaction with the visitors, concern departmental officials, tour organizers, accommodation units and other private stake holders in the state. Along with the
With workshop of ICBMG 2011
IPCSIT vol.20 (2011) © (2011) IACSIT Press, Singapore
Problem and Prospect of Tea Tourism in Assam - A Swot Analysis
Horen Goowalla+, Dhurbojyoti Neog
Deptt of Commerece, Mariani College, Jorhat Assam. India
Abstract. There are no too opinions about the importance and significance of tourism sector in an economy. Now the Government of Assam has taken a right approach by looking into the tea sectors as a lucrative tourist destination having great potentiality. The history of tea tourism has recent origin in Assam. There are lots of potentialities in the tea gardens of the state to promote tea tourism industry within tea garden boundaries. Tea estates bungalows are often well preserved relic of the colonial era, with large courtyards swimming pools, century- old trees and green lawns, which capture an old world charm.
These places are perfect to attract tourists. If vine-yards in European countries can be a major tourist destination, definitely the tea gardens of Assam can be a major tourist destination of North East India. All bungalows were refurbished to cater the need and taste of foreign tourist. In these places, tourist has the thrill and chance to pluck tea leaves, go on nature walks, trekking and rafting and even play golf at the links. The bungalows in these estates could be transformed into resorts and these would definitely be in great demand. If these ventures are grown up properly, then the surplus labourers can be engaged in various capacities such as chauffeur, waiter, security guard, helper, cook, gardeners etc. The overall SWOT analysis (acronym for strengths, weakness, Opportunities and threats) and problem and prospect of tea tourism sector in Assam based on interaction with the visitors, concern departmental officials, tour organizers, accommodation units and other private stake holders in the state. Along with the
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