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Protecting Heritage Properties At Community Level Case Study Review

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Protecting Heritage Properties At Community Level Case Study Review
Protecting Heritage Properties at Community Level: Values, Risks Perceptions and Ability To Coping

This chapter reviews some related literatures around heritage conservation and community behaviors towards the conservation. It includes; the discussion on heritage vulnerabilities; some points relating to community’s risks perception and the cognitive factors of risks perceptions and efficacy which involved in peoples’ decision making process. It also discussed what have/not found by related previous studies. Lastly, this study reviews on Protective Motivation Theory and how the cognitive aspects namely risks/threat and efficacy perception influence people decision; whether or not to take some actions and how this theory can explain community …show more content…
2.2. Community Risk Perception towards Heritage and Their Ability to Deal with the Risks
Theoretically, the definition of risk perception refers to the subjective risk assessments or judgements made by an individual in response to threat or risk-based situation or object (Slovic, 2010 in Birkholz, 2014). It is believed that most people make their risk-response choice according to this judgment. However, in disaster preparedness context, according to [Birkholz, 2014], only tentative links and relationships that have been found between risks perception and conation (the mental faculty of purpose, desire, or will to perform an action). Indeed, three are some factors that have been found influencing people risks perception and behaviors. Several or those factors are; the association of a greater risks and severity with more difficult consequences i.e. life and property lost; experience; encounters with news involving risks/threat and also other factors including genders, race and ethnicity, trust and confidence in public protection and so forth (Birkholz, 2014, P. …show more content…
Some of them are Theory of Reasoned Action, Self-Efficacy Theory, Theory of Planned Behavior, and Protective Motivation Theory (Sutton, (2002); (Birkholz, 2014). However compared to other theories PMT has widely used and tested in various fields; especially to explain and predict health behaviors (Boer Seydel, 1996); (Yan, et al., 2014); biodiversity protection [Menzel Scarpa, 2005]; crime and protective measures (Clubb & Hinkle, 2015) and (Clubb A. C., 2012); and disaster preparedness and risks prevention (Birkholz, 2014) and (Martin, Bender, & Raish, 2007). Furthermore, PMT is also considered to have more conceptual conciseness and longer standing as a behavioral-intention theory (Birkholz, 2014, p. 3). Considering these and the applicability of this theory in heritage conservation context, this study also use this theory as theoretical concept with several minor modification based on the case context. Besides, related to heritage study, there have been one literature found applying attitude-behavior theory; that is the work of (Poong, et al., 2015) which utilized modification of Rogers’ (1983) Protective Motivation
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